INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment allowing them to acclimate to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize 23 universities in the US, United Kingdom and Asia, including Oregon State University, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, and Washington State University.
INTO Drew University is a joint venture between Drew University and INTO North America. INTO Drew’s unique programs for international students provide tailored academic and English language instruction coupled with a highly supportive learning environment that supports adjustment to life in the U.S. and long-term academic success.
Drew University is a private, liberal arts university located in Madison, N.J., just 29 miles west of New York City. Ranked among the top liberal arts institutions nationwide by U.S. News & World Report, Forbes and Washington Monthly, Drew is also listed in Princeton Review’s Best 378 Colleges. Drew has a total student enrollment of 2,019 in three schools: The College of Liberal Arts, the Caspersen School of Graduate Studies and the Drew Theological School. The undergraduate program offers degrees in 30 different disciplines, while Caspersen and the Theological School offer degrees at the Masters of Arts and doctorate levels.
The Marketing and Recruitment Manager reports directly to the INTO Drew University Executive Director, with functional responsibility to the INTO North America Senior Director of Recruitment.
This position will lead the strategic planning for and the implementation of the INTO Drew international recruitment and marketing plan to build brand recognition in key markets and drive international student enrollment to the INTO Drew University programs and Drew University degree seeking programs.
Responsible for meeting the international enrollment targets developed in accordance with the INTO Drew strategic plan and the INTO Drew partnership. This position will utilize an extensive network of on and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO’s global recruitment network as well as INTO regional offices to assist in this effort. This position will work closely with the University’s Offices of Admissions; the INTO Drew Executive Director; and the INTO North America Sr. Recruitment Director and Marketing Communications Director to develop the strategy and to drive recruitment of international students.
Key accountabilities and duties
This is a valued role in a growing, dynamic organization. Accountabilities of this position may change and develop over time, but will include the following:
Develop a comprehensive recruitment and marketing plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the Drew University brand globally and drive international enrollments across all programs.
Establish country-by-country strategies in coordination with INTO regional offices to reach recruitment goals in particular countries and regions.
Develop best practices for Drew University and INTO Drew international recruitment and actively work to promote a diverse international student population.
Use analytical methods to identify recruitment and advertising opportunities and frequently update appropriate staff with regards to progress towards goals and centers enrollment numbers.
Travel extensively throughout the world to promote Drew University (approximately 35%) and its academic and language programs. Support recruitment efforts by INTO University Partnership’s regional offices.
Provide on-going training, support and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent Drew University program offerings.
Provide on-going training, updates and support to INTO University Partnership’s (IUP’s) regional office staff and global recruitment network.
Work closely with the Drew University Admissions team to ensure that accurate information about programs, requirements and admissions processes are communicated to potential applicants and IUP regional offices.
Marketing and Communication
Collaborate with INTO North America’s Marketing Communications staff and Recruitment Directors on the development of recruitment marketing materials and tools to drive enrolment to Drew University Programs.
Manage and oversee during the annual brochure production process to ensure accuracy in representing INTO Drew University and university programs and services
Nurturing Strategic Relationships
Cultivate and maintain solid, loyal relationships with US-focused recruitment channels including education counsellors, government and sponsoring organizations, high schools and articulations partners.
Act as primary contact point and resource of in-depth knowledge for INTO’s regional offices regarding all facets of Drew University and INTO Drew University programs.
Responsibility for the line management of the Marketing Communications Coordinator and working collaboratively with the Chinese language and Culture Advisor to develop market specific materials.
Manage the Center’s annual marketing and recruitment budget and provide regular reports showing progress against recruitment goals.
Manage INTO Drew University scholarships and the scholarship budget.
Serve as the Center leadership team’s marketing and recruitment expert.
Other Duties as Assigned
Qualifications and Experience
Bachelor’s degree, preferably in marketing, communications, business, international relations or related area.
3 years of experience recruiting international students to attend academic and/or other programs in a US setting
Background in liberal arts education
Experience developing and implementing a high-level recruitment and marketing plan
Experience managing teams or individuals
Demonstrated administrative experience including budget and financial management processes, public relations, strategic planning, policy formation and supervision
Experience developing a high-level marketing plan and seeing it through to completion
Eligibility to work in and travel freely to and from the United States
Experience working in a university setting
Experience living, working or studying outside of the United States
Experience with Salesforce or equivalent CRM/database system
Demonstrated commitment to advancing diversity and equity, with particular emphasis on gender and multicultural issues
Skills and Abilities
Ability to foster collaboration and trust, work collegially and inspire others to high levels of performance
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds.
This position is located at Drew University, Madison, New Jersey.
Commensurate with experience, plus full benefits package.
How to apply
To be considered for this position, please click the following link to submit your cover letter and resume:
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Open until filled.
INTO University Partnerships provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. INTO University Partnerships complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Additional Salary Information: Commensurate with experience, plus full benefits package
INTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimate to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize 22 universities in the US, UK, and Asia, including Oregon State Universi...ty, University of South Florida, Colorado State University, Marshall University, George Mason University, Drew University, Saint Louis University, The University of Alabama at Birmingham, and Washington State University.