As a member of the External Relations team, the Marketing Coordinator will carry out marketing related duties focused on advancing the mission, awareness, reputation and program offerings of the University of Michigan-Dearborn. Working under the supervision of the Director of Communications and Marketing, the Coordinator will support the development, coordination and execution of impactful marketing initiatives.
Utilize project management tools to manage complex projects.
Manage the production of campus collateral as required by individual departments, including, admissions brochures, individual school/college brochures and publications, event brochures, collateral related to specific campaign materials.
Work with designated vendors and resources to obtain project quotes and produce materials cost effectively, on time and with the appropriate approvals.
Assist in ensuring proper brand and logo usage on all campus literature, publications and collateral. Maintain Identity Standards and Branding Guidelines on website.
Support annual advertising campaign by coordinating creative development and approvals, managing timelines, sending creative files, and maintaining archive.
Assist with the development and management of the university digital asset management system.
Support the efforts of the Communications and Marketing team by contributing content for social media and university publications.
Update Office of Communications and Marketing website and other key pages.
Provide leadership on other campus marketing initiatives including: photo shoots, community ad development and other projects requiring marketing prospective.
Manage student recognition program including nomination process, email communication, web content, photo/video shoot and related promotion activities.
Additional duties as assigned
A bachelor's degree in marketing or communications is required with 1-3 years progressively responsible marketing experience with a strong understanding of project management principles, marketing concepts and best practice.
Proficient in Social Media channels, Microsoft Excel, Word, PowerPoint.
Strong verbal and written communication skills.
Must be professional, service oriented, creative, self-motivated, highly organized, team player.
Ability to work independently with little direction and multi-task while being productive and timely.
Must be able to write clear and effective communications to university faculty/staff and partners. Must be able to write copy for small projects including website, brochures, etc.
The University of Michigan is an equal opportunity/affirmative action employer.
The University of Michigan-Dearborn is an interactive, student-centered institution committed to excellence in teaching and learning.We offer undergraduate, graduate, and professional education to a diverse, highly motivated, and talented student body. Our programs are responsive to the changing needs of society; relevant to the goals of our students and community partners; rich in opportunities f...or independent and collaborative study, research, and practical application; and reflective of the traditions of excellence, innovation, and leadership that distinguish the University of Michigan.