POSITION:DIRECTOR of MARKETING – MALL LOCATION:NORTHERN VIRGINIA
Lerner Enterprises, one of Washington’s largest private real estate developers is seeking a Director of Marketing for Dulles Town Center, an upscale mall located in Northern Virginia.
Job Description: The Director of Marketing will work closely with the General Manager and be responsible for marketing, advertising and managing the strategic marketing plan as well as the digital and social marketing strategy and management for the shopping center with a targeted focus on programs to increase retail sales, ancillary revenue, and traffic. The Director of Marketing must be able to represent the mall to our customers, tenants, community stakeholders and ownership in a positive manner. The candidate must drive the program and effectively collaborate and work with the corporate marketing team in curating events, advertising and marketing programs.
Responsibilities include but not limited to:
BUDGET / FINANCIAL / STRATEGIC / REPORTING •Create, execute and manage the annual marketing and event budget and marketing business plan, inclusive of monthly reforecasting and variance. •Responsible for monthly reports as well as daily and weekly updates inclusive of traffic, tenant sales and trends, website and social media data as well as gift card status. •Prepare and update quarterly marketing reports in a timely manner for ownership comments and final approval.
CONSUMER MARKETING •Utilize an up to date market research study with the most current demographic and shopper profile data to increase sales and traffic to the center. •Partner with and manage the media buying agency and media production contractors inclusive of securing media and providing content and copy as necessary. •Manage, initiate and utilize social, mobile and digital media platforms to respond to customer and industry trends inclusive of Facebook, Twitter, Instagram, Google+, Yelp, and Google Analytics. Identify opportunities for engaging content and create a content calendar. •Manage an effective e-mail and SMS messaging strategy to inform patrons of programs, events and merchant promotions. •Manage and update the mall’s website and digital media channels as needed. •Manage directory updates both digitally and traditionally. •Identify key opportunities and create engaging experiential events by executing existing and developing a series of events, expos, entertainment, and loyalty programs among other initiatives as required to drive traffic and engage the community and increase sales. •Maintain an effective media relations plan to gain exposure for newly opened tenants and for the shopping center. Manage a tourism marketing plan as necessary.
CUSTOMER SERVICE / EXPERIENCE / COMMON AREA •Effectively manage the existing Guest Services program including monitoring the performance, analyzing trends and planning for the future as technology changes in accordance with customer demand. •Oversee the Gift Card program with the assistance of the Guest Services Manager with a focus on increasing retailer sales via the program. •Coordinate and manage the visual merchandising, signage and barricade graphics plan to maintain an upscale shopping environment.
RETAIL / MANAGEMENT / PARTNERSHIPS •Responsible for developing and implementing a retailer relations strategy to improve programming, communications and outreach to our merchant partners. •Manage and sell the Media sponsorship program and identify opportunities to sell mall media assets, negotiate and manage the photo concession contracts, and other entertainment programs to benefit financial sales goals of the property without compromising the integrity of the asset. •Manage the communication alert system and identify opportunities to expand upon the program. •Assist the General Manager to help foster relationships with key county and community organizations. •Plan, purchase, and manage the installation/removal of the seasonal holiday décor package/s.
LEASING •Participate where necessary with prospective retailers and provide demographic data, shopper profile and local market information. •Focus when necessary on specific targeted retailers, drive awareness and increase sales. •Assist in the development of custom leasing materials.
Qualifications: •Bachelor’s degree and a minimum of five (5) years of strong marketing, management, event and advertising experience in a mall or lifestyle shopping center is required. •Excellent social/digital media skills and knowledge. •Excellent interpersonal, communication, selling and negotiation skills. •Sound fiscal management and budgeting skills. •Ability to manage multiple projects simultaneously. •Strong MS Word, Excel, PowerPoint skills (along with strong writing skills). •Flexibility to work varied schedules including weekends, some evenings and holidays when necessary.
Please email your cover letter and resume to firstname.lastname@example.org