The Regional Inbound Marketing Specialist enhances sales force productivity and increases sales through the effective use of our external customer facing digital platforms and processes, ultimately providing high quality leads to our sales organization. Key Inbound Marketing Specialist activities include, managing the NA Regional Web sites, promotion of regional initiatives & events, managing inbound web tactics including Personalization, SEO, PPC & remarketing, and providing the necessary web analytics / analysis to the extended team. Ultimately, maximizing our known prospect database and producing high quality inquiries. Role Responsibilities:
Collaborate with Regional Marketing Operations, Regional Commercial Marketing and Global Digital Marketing teams to understand Inbound Digital and Web needs.
Program / Configure Regional Web Platform to meet Regional needs and drive opportunity & revenue growth:
Promotion of Regional Strategic Initiatives
Promotion of Regional & Local Events, Seminars and Webinars
Content Posting & Publishing
Execute appropriate digital tactics to maximize RAs understanding of our prospects, drive traffic to the NA web properties and increase conversion to leads & opportunities.
Gating / Forms
Social (Organic & Paid)
Meta Data Tagging
Early buying cycle focus
Publish & Analyze key web metrics to drive & enhance marketing efforts
Enhance & Maintain North American Marketing Sharepoint site to effetely communicate with RA NA Audience
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growt...h – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.