The Cornell SC Johnson College of Business is comprised of the university's three accredited business schools: The Hotel School, the Charles H. Dyson School of Applied Economics and Management, and the Samuel Curtis Johnson Graduate School of Management. The College delivers undergraduate, graduate, and professional business programs creating a collaborative, comprehensive business management program that preserves the excellence of all three schools while uniting the faculty and students. The SC Johnson College of Business is one of the most comprehensive business schools in the nation, with 145 research faculty and nearly 2,900 undergraduate, professional, and graduate students. JCB has a collection of areas of expertise not found in any other leading institution and an unparalleled resource base from which to draw—both within the College and across Cornell (including Cornell Tech).
The Samuel Curtis Johnson Graduate School of Management, as part of the SC Johnson College of Business, delivers educational programming across seven different MBA programs with the intent of developing highly successful and ethical business leaders of the future. Relying on the pillars of performance learning, a collaborative community and Cornell's vast connections, the Johnson faculty produce students equipped to excel in the current cross-functional, collaborative, digital economy.
The Director of MBA Marketing Strategy is the Senior Marketing and brand tactician for the Johnson School.Under the SC Johnson College of Business umbrella, the Director is responsible for developing and fostering an annual comprehensive marketing, communications and brand strategic plan for Johnson, and to collaborate with the resources within the JCB's Marketing and Communications team to execute that plan. Johnson's strategic plan should ensure that the Johnson brand is highly visible and valued globally by prospective students, alumni, current students, corporations, faculty, staff, media and others, both with respect to Johnson's activities on the Cornell campus in Ithaca and at Cornell Tech in NYC.It will support the school in achieving its goals of selectivity and yield of two-year residential students, total number of excellent AMBA and Johnson Cornell Tech summer core students, the total number of excellent EMBA students in the Metro, Americas and Weill EMBA programs, and the engagement of recruiters and companies.The Director will develop key performance metrics for the MBA program and continuously measure the effectiveness of the marketing strategy, initiating changes where necessary.Key among those metrics are the various rankings of MBA and EMBA programs that are critical for attracting students, recruiters, faculty and other key stakeholders.
The Director of Marketing will maintain a dual reporting relationship to JCB's Associate Dean of Marketing and the Johnson Dean.The Director will be part of the JCB marketing team, under the vision and direct supervision of the College Marketing Associate Dean, while directly supporting the Dean of the Johnson School to tactically prioritize Johnson projects and align the School's marketing strategy with the College strategy. The Director will work with the Johnson Dean and the College Associate Dean to determine the budget for Johnson-related marketing efforts. This person will be the expert of the Johnson MBA positioning in the market and will guide the JCB marketing team to enhance the Johnson School's position within that space. This role will work closely with Johnson Program Deans, three admissions teams (residential, EMBA and Cornell Teach) and Program Directors for the MBA and EMBA programs.The Director will be a member of the Johnson Dean's Management Committee.
No visa sponsorship is available for this position.
A minimum of 5-7 years of related experience, including experience with market research strategies and methodologies. Must possess excellent oral and written communication skills and demonstrated creativity in communication.Previous experience with public relations. Strong leadership skills.
Master's degree or MBA in marketing or related field is preferred.At least two years of brand management experience and at least five years of marketing/agency/corporate communications experience. Understanding of educational or other nonprofit environment is desirable but not essential.Ability to promote knowledge of research climate highly desirable.
University Job Title:
Communication Mgr II
Pay Rate Type:
Number of Openings:
If you currently work at Cornell University, please exit this website and log in to Workday using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell.
Online Submission Guidelines:
Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by ‘dragging and dropping’ them into the dropbox or by using the ‘upload’ icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website.
If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Workforce Policy and Labor Relations at voice (607) 254-7232, fax (607) 255-0298, or email at email@example.com.
Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also visit the office of Workforce Recruitment and Retention Monday - Friday between the hours of 8:30 a.m. – 4:30 p.m. to use a dedicated workstation to complete an online application.
Notice to Applicants:
Please read the required Notice to Applicants statement by clicking here. This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.
Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.
In 1865, Ezra Cornell founded an institution "where any person can find instruction in any study." From the beginning, all students were welcome, regardless of race, gender, ideology, or socioeconomic status. Today, we invite you to join our talented and diverse students and accessible faculty who, together, form a living and learning community unmatched in its breadth of opportunities.Cornell University's college, schools, and other academic units offer more than 4,000 courses, 70 undergraduate majors, 93 graduate fields of study, undergraduate and advanced degrees, and continuing education and outreach programs.