Note: Not all unique aspects of the job are covered by this job description
Under the guidance of senior management, participates in the development and implementation of marketing initiatives, enabling programs, services, events and/or products to meet business objectives. Vendor management. Drives cross-functional collaboration across the organization.
THE STANFORD ONLINE HIGH SCHOOL The Stanford Online High School at Stanford University is an independent school for academically talented students in grades 7-12. Founded in 2006 as a three-year high school, and subsequently expanded to include grades 7–9, Stanford OHS is accredited by the Western Association of School and Colleges. The school has a total enrollment of 700 students. For more information, please see https://ohs.stanford.edu
Recommend and execute marketing strategies to meet business objectives.
Lead the Marketing Strategy Group at Stanford OHS, in collaboration with Academic Leadership, Admissions and Student Life, and develop overarching school's marketing strategies for each year by comprehensively assessing existing marketing approaches through mailing, online and other media and partner organizations for prospective student populations that the school have identified as target.
Execute the marketing strategies approved by Head of School.
Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Build a new master marketing plan each year from the existing master plan based on the renewed marketing strategies (see above) by incorporating standard methods of independent school marketing with social media and other online resources , in order to retain and enhance the interests of prospective student populations that the school has traditionally targeted at as well as to cultivate the student populations that the school seeks to reach out to.
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
Execute the marketing strategies, plans and projects under the supervision of Head of School, in collaboration with Academic Leadership, Admissions and Student Life. Oversee internal and external communications for school units and other organizations.
Oversee design and production of marketing materials from inception to deployment.
Oversee the production of marketing materials of the school including school brochure, webpage, etc. in collaboration with Director of Communications and/or outside vendors.
Deploy marketing materials to relevant groups based on the schedule of marketing plans and associated projects.
Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Conduct and manage market research on groups of prospective families identified by the school's marketing strategies to understand relevant trends.
Evaluate effectiveness of marketing plans and programs on the master marketing plan by quantitative and qualitative methods, and report to Head of School and the Marketing Strategy Group.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Assess marketing trends on social media and other online platforms and make recommendations for the Marketing Strategy Group.
Plan and execute events to support marketing objectives.
Manage marketing events, including high school fairs, conferences, admission events, etc. in collaboration with Admissions.
Organize alumni engagement programs/events in consultation with Student Life and College Counseling.
Manage vendors/consultants on specific projects.
Manage vendors and contacts for specific marketing projects, including graphic design, marketing by mail, professional and educational conferences, online media, press releases.
Work with OHS Tech for vendor management for the school website and coordinate projects for website maintenances and upgrades in collaboration with various school units.
Manage project/program budget(s) and coordinate invoice processing.
Manage the marketing budget and work with Business Office to properly process related transactions.
Build partnerships with other school, department, product, service, program, and event and/or channel managers
Build partnership with other schools in collaboration with Admissios for further publicity and networking in secondary education.
Program outreach efforts of the school to the alumni population and further cultivate the culture of alumni engagement.
Oversee internal communication staff.
Oversee Director of Communication at Stanford OHS
* - Other duties may also be assigned
Internal Number: 283071
About Stanford University
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.
Stanford University is a...n equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.