At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.
We provide a challenging and rewarding work environment and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.
We are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America's Best Employers in 2016. Come join us on our journey to create solutions for a sustainable future!
Where the Chemistry Happens...
Marketing at BASF revolves around the customer experience and driving profitable growth. The foundation for this is a strong team that brings specific application, industry and market knowledge in order to understand the diverse markets where we build trusting and satisfying customer relationships.
As a Marketing Lead of Seed Solutions, you will champion the seed treatment marketing team and build excitement for the BASF portfolio within our US Crop organization. You will be accountable for the development, implementation and execution of marketing plans for the entire portfolio, through the assigned marketing staff. You will lead portfolio development by crop, and launch this new portfolio of products including; fungicides, insecticides, nematicides, inoculants, biologicals and seed coatings, as well as nitrogen stabilizers and in-furrow products across multiple crops and customer segments.
Formula for Success: You Will...
Lead the development of a clear customer value proposition & market launch plan for the entire portfolio including; develop a clear business plan, opportunity mapping, identification and tracking of plan metrics, financial objectives, and implementation of strategies and tactics in close collaboration with sales, account management, technical service and senior management
With the help of Key Account Lead and Sales & Support Lead, monitor, record and report events occurring in assigned markets -- including the collecting and recording of marketplace intelligence related to 1) competitors, their products and marketing programs; 2) trends, threats and market opportunities; 3) customer expectations; and 4) any other events/activities potentially affecting opportunities for BASF to successfully implement its business plans
Actively work with the regional marketing team and technical services to identify key portfolio gaps, and address innovation needs to fill gaps supported with proper business cases
Actively support and work together with account managers and sales representatives to help create distributor, seed company and retail account plans, including LCM plans for the same accounts
Monitor and analyze market and customer dynamics and their impacts to the established market strategy and life cycle management priorities
Coordinate with other key internal and external groups to ensure segment-related plans are implemented including PLE support
Manage assigned product short and long-term supply, forecasting, and profitability by coordinating a balance between short-term operating results and long-term market share development.
Provide strategic direction to Marketing Communications Specialist and Communication Agency in the execution of advertising, promotions, sponsorships, special events, collateral marketing and other promotional activities with an overall objective of conveying a unified and distinctive leadership presence in the marketplace built from 3-year launch plans.
As a Marketing Lead – Seed Solutions , your Leadership Core responsibilities will include...
Coach and develop team members to reach their full potential
Support development assignments and movement of talent across units
Motivate and challenge to drive high performance
Commit to "hiring the best" internally and externally
Create an inclusive environment which embraces and derives value from diversity
Execute performance and career development discussions
Role model and enable development of competencies in others needed to implement BASF's strategy
Establish and support a safety culture in which all accidents are preventable
For further information on Agricultural Products with BASF, please select:
Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.
The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.
Internal Number: 465017
About BASF Corporation
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.