SSW Associate Director of Marketing and Communications
University of Michigan - Ann Arbor
February 6, 2018
Ann Arbor, Michigan
All applicants must submit a cover letter and resume to be considered for this position. In order for the Career Portal system to accept a cover letter please include a cover letter as a page of your resume document.
The associate director of marketing and communications has oversight for all aspects of both internal and external communications, marketing and promotion for the University of Michigan's School of Social Work. The associate director's responsibilities include the development and implementation of a strategic and integrated communications plan including advertising/marketing, media relations, editorial and design services, print publications and other collateral material, multi-media, digital/web communications, social media, and internal communications.
The director counsels and communicates with school leadership on communication policy, media relations issues, and advertising programs. The director will develop and execute a strategic marketing and communications plan that promotes a consistent, compelling brand and message to prospective and current students, alumni and donors, faculty and prospective faculty and staff, potential and current students, the university community, the state, social work practitioners, and other schools of social work. He or she will lead a team tasked with the implementation of integrated communications activities, all working together to advance the school's reputation and visibility and meet its institutional goals. The director will demonstrate not only a strategic but also a collaborative approach in partnership with admissions, alumni relations and development, and educational programs, as well as other faculty and staff leadership, both within the school and across campus. The director will also demonstrate an ability to communicate effectively and timely with the SSW community, to effectively oversee and support all phases of event planning, from branding to marketing to scripting major events in the school.
A Master's degree and seven to ten years of experience in supervision and management in journalism, marketing and/or public relations, preferably in a higher education or social work setting.
Experience in planning, budgeting, evaluating, and managing staff.
Demonstrated experience in dealing with the media.
Knowledge of best practices in message development, storytelling, media relations, graphic design, video, websites, social media, print publications, event planning and use of market research.
Exceptional judgment, interpersonal, listening, facilitating, and organizational skills.
Excellent communication skills. Attention to detail, ability to multi-task, and excellent attendance record.
Demonstrated experience in communicating with a variety of audiences, e.g., faculty, staff, students, alumni, public.
Demonstrated ability as a collaborative, flexible, clear-thinking, strategic partner who enables others to be more effective in their roles.
An understanding of student recruitment, faculty recruitment, fundraising, community development and a familiarity with the field of social work.
Experience or familiarity with U-M or higher educational setting and the social work domain.
Application Deadline - In order to receive full consideration for your application, please submit your bid within the first seven calendar days of this posting. UM job openings are posted for a minimum of seven calendar days and the SSW may start the review/selection process as early as the eighth day after posting. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 153652
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.