The Assistant Director will have primary responsibility for executing direct response marketing campaigns for renewals, acquisition, reacquisition, and annual fund. This will include active participation in developing direct mail and digital strategies with the Associate Director of Annual Giving, management of external campaign vendors, and execution of the campaigns into market. He/she will work closely with the Assistant Director of Reporting and Analytics to track and report on each campaign and to improve performance of campaign messaging, offers, audience segmentation and creative strategies. He/she will oversee the Manager of Member Communications for all print, digital, and onsite member materials/communications.
PRIMARY DUTIES AND RESPONSIBILITIES:
Execute multi-channel direct response marketing campaigns, including renewals, acquisition, and annual fund, both ongoing and ad hoc.
Assist Associate Director in the development of a data-driven renewal direct mail and digital strategies. Thoughtfully plan the integration of these multiple channels in order to reach optimal response rates and minimum costs.
Establish and maintain productive and profitable vendor relationships. Act as the primary daily contact with vendors during the campaigns, including (as appropriate) the internal graphics department, the print vendor, the mailhouse vendor, and the direct mail consultant.
Ensure project deadlines are met through management of internal and external needs and requirements, including internal approval process.
Collaborate and coordinate with Marketing on annual marketing and exhibition-related campaigns.(in tandem with Associate Director of Membership and Annual Fund).Ensure key marketing images and messaging are utilized within membership materials.
Work closely with the Assistant Director of Member Services to optimize the integration of the telefundraising within campaigns.
Co-manage with Associate Director and Manager of Communications all content and functionality updates to online membership form.
Inform frontline staff and other necessary departments of current and future campaigns and provide them with the support tools needed.
Work closely with Assistant Director of Reporting and Analytics to create, manage, and monitor ongoing reports to evaluate efficacy, across channels, for all campaigns. Ensure that revenue is tracking towards yearly goal.
Collaborate with Assistant Director of Reporting and Analytics to investigate revenue-focused research and analytics questions.
Ensure all print, digital and onsite member communications are correct, on strategy, and consistent through management of the Manager of Member Communications.
Build relationships across organization to communicate membership goals.
Other duties as assigned
Minimum of 3 years experience in managing integrated marketing campaigns.
Strong analytical and strategic thinking skills.
Strong interpersonal skills and demonstrated experience in working with cross-functional teams.
Outstanding organizational, multi-tasking, and problem-solving skills.
Experience in managing vendor relationships.
Demonstrated experience in taking initiative when planning and executing projects.
Experience with Microsoft Office (Excel, Word, PowerPoint) required.
Experience with Raiser's Edge preferred.
Bachelor's Degree required.
Enthusiasm and desire to make an impact.
Sense of humor.
The Art Institute of Chicago is an equal opportunity, equal access employer fully committed to achieving a diverse and inclusive workplace.
The Art Institute of Chicago is a world-renowned art museum housing one of the largest permanent collections in the United States. It is encyclopedic in nature with strong holdings across all media, all traditions and all ages. The Art Institute is particularly recognized for its extraordinary Impressionist, Modern, Contemporary and American collections, among other aspects of its holdings. In a...ddition to housing its permanent collection, it typically stages 35-40 special exhibitions a year. In 2014, it was named by TripAdvisor travelers as the number one museum in the world, a remarkable recognition that speaks not only to the quality of the collection but to the entirety of the visitor experience.
The Art Institute welcomes between 1,400,000 and 1,800,000 visitors a year and has a membership of 100,000. The museum has an annual operating budget of approximately $110 million.
Founded in 1879, the Art Institute grew with the success of Chicago and quickly attained world class stature given the strength of its collection. The Art Institute has expanded several times in its history, most recently and notably with the opening in 2009 of the 264,000 square foot Modern Wing designed by internationally acclaimed architect Renzo Piano. The addition has been critically important to the museum as it not only provided much needed gallery space, but also allowed the Art Institute to reorganize its galleries to present the collection in a more logical and accessible fashion. The new addition also includes one of the largest education facilities at any museum and this center has allowed the Art Institute to expand its already impressive array of offerings.