General Responsibilities: The Web Content Manager will work on one of the most iconic brands in the country. The Web Content Manager is responsible for helping create an unforgettable experience by optimizing the “Beef. It’s What’s For Dinner.” brand presence on external and internal websites. This position will manage daily elements of BeefItsWhatsForDinner.com, including website updates, creating campaign landing pages and setting up online tools and working across teams and audiences in order to ensure a seamless and unforgettable user experience.
Specific Responsibilities: • Serves as the brand steward by ensuring that all web content consistently reflects the beef brand through style, quality, tone of voice by developing and adhering to a style guide, including following all required approval processes. This includes, but is not limited to developing, reviewing and editing website content, working in collaboration with other team members. • Serve as website producer, working in collaboration with an internal technology/IT department to utilize custom-built content management systems to create unique and unforgettable user experiences. • Understand website strategy and stay current with best practices in user experience in order to make recommendations for website architecture, design and content strategy. • Manage the web creation and publishing process for new campaigns. • Work with teams to align timing of marketing and communications campaign launches with website content launches. • Perform consistent website maintenance, including quality control checks prior to page launch and regular web navigation to view and maintain content for relevancy and optimal functionality. • In collaboration with other team members, evaluate performance of website utilizing web analytics software and make consistent recommendations for increasing effectiveness. • Monitors web traffic and related program analytics, keeping a mindful eye on program tools for content quality, accuracy and results. • Monitor the external environment for developments in web strategy and management to identify relevant opportunities for consistently enhancing the site. • Works with team members to review state partner websites and provide counsel and recommendations for state partner sites.
Qualifications: The Web Content Manager must possess a bachelor’s degree or higher in Communications, Marketing or related field. A minimum of two to three years’ experience in digital marketing is desired; agency experience is a plus. Preference will be given to candidates who have food and/or beef industry experience. Candidates must have a strong knowledge of Adobe programs, particularly using Photoshop to crop and export web-ready photos. Some experience of HTML5 and CSS3 is a plus. General understanding of SEO best practices and experience working with and modifying WordPress templates. The individual must have a high level of professionalism, trustworthiness, dependability and motivation. Someone who is able to work on multiple projects, in a fast-paced, demanding team environment with a collaborative team would excel in this position. Travel is required up to 20%.
Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NCBA works to achieve the vision: "A dynamic and profi...table beef industry, which concentrates resources around a unified plan, consistently meets global consumer needs and increases demand." The NCBA Federation of State Beef Councils Division oversees beef and beef product promotion, research, information and related activities financed by the beef checkoff and similar market development investments. It also functions as the Federation of 45 Qualified State Beef Councils and carries out the duties and responsibilities assigned to the Federation by the Beef Promotion and Research Act and Order. In this way, NCBA coordinates state-national efforts to build demand for beef. The National Cattlemen's Beef Association (NCBA) is the national trade association representing U.S. cattle producers, with more than 28,000 individual members and several industry organization members. Together NCBA represents more than 175,000 cattle producers and feeders. NCBA works to advance the economic, political and social interests of the U.S. cattle business and to be an advocate for the cattle industry's policy positions and economic interests. As family farmers and ranchers, cattlemen have a vested interest in protecting the environment. As responsive producers, they share an interest in meeting the needs of consumers worldwide by providing high-quality, nutritious beef, while setting higher quality and safety standards than those required by the government. As individual entrepreneurs, cattlemen raise livestock in more states than any other commodity, helping sustain a way of life in thousands of rural communities. NCBA works to encourage the humane treatment of farm animals, the wise stewardship of natural resources and the implementation of good husbandry practices.