The Department of Sociomedical Sciences within Columbia University Mailman School of Public Health seeks an Associate Director, Social Marketing for the Lerner Center for Public Health Promotion. Situated in one of the greatest universities and medical centers in the world, the Mailman School of Public Health is recognized as a global leader in addressing critical and complex public health issues affecting New Yorkers, the nation, and the world.
The Lerner Center for Public Health Promotion aims to bring forth interdisciplinary, cutting-edge ideas to solve today's greatest public health challenges, drawing from the distinctive approach of the Department of Sociomedical Sciences, which views public health as embedded within social, cultural, historical, and political contexts. Through research, education, and service, the Lerner Center will lead research in health promotion and health communication, trains the next generation of public health leaders to innovate and collaborate across disciplines, and develops innovative, evidence-based communication approaches to bolster the health of populations through active service and community partnerships. The Lerner Center is affiliated with the Monday Campaigns, a non-profit initiative that utilizes weekly periodicity to promote healthy behaviors through health campaigns (e.g. Meatless Monday, Move It Monday, Healthy Monday, DeStress Monday, etc.).
The Associate Director, Social Marketing will play a vital role in leading, developing and managing the Lerner Center's social marketing strategy and digital communications. He/she will work closely with the Lerner Center staff, Mailman SPH Lerner Center Faculty, and the marketing and creative design experts at The Monday Campaigns.
The ideal candidate has extensive web and digital experience, graphic design skills, and a passion for health and social justice.
General Minimum Qualifications: Requires a Bachelor's degree or equivalent in education and experience plus four years of related experience.
Additional Specific Minimum Qualifications: -Experience with platforms including Facebook, Twitter, Canva and Instagram -Graphic design skills - including proficiency in Adobe Creative Suite (particularly Photoshop/InDesign) -Familiar with email best practices regarding contact strategies, data capture, campaign analysis and deliverability -Knowledge of marketing digital tools and techniques -Strong ability to multi-task, operate efficiently, learn and adapt quickly -Strong project management skills and the ability to manage multiple projects simultaneously -Must take initiative and able to work independently with minimal supervision -High level of attention to detail -Excellent communication and writing skills -Ability to work with a wide range of constituencies, and exercise tact and discretion when interacting with faculty, administrators and students -Proficiency in MS Word, Excel and Powerpoint -Interest and understanding of the health communication field (preferred)
Preferred Qualifications: Master's Degree and 3+ years experience in social media, social marketing and/or health communication is required. Prior experience in teaching and training related to social media or graphic design is highly desirable.
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.