The George Mason University Volgenau School of Engineering's Office of Graduate Recruitment and Enrollment Services invite applications for the Graduate Marketing and Communications Coordinator. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
The Graduate Marketing and Communications Coordinator will be responsible for the creation and implementation of graduate communication plans and marketing campaigns in the Volgenau School of Engineering, writing coherent and market-savvy content, and assisting with various communications and marketing projects using the University CRM (Customer Relationship Management) tool and other resources as needed.
In addition, this position will be responsible for being up-to-date on admission policies and procedures, and admission requirements with the ability to convey these policies to prospective students, faculty and staff; and assist with recruitment efforts and events.
Manage the creation and implementation of a comprehensive communications plan to actively engage with graduate prospective students;
Plan and implement communication strategies to improve response rate and action for prospective students, applicants, and admitted students;
Create and update email templates to effectively market graduate engineering programs;
Manage the graduate admissions and recruitment sections of the Volgenau School website;
Create content for and update program brochures and marketing materials used for recruitment purposes;
Work within a team to develop, implement and coordinate recruitment events;
Monitor communication statistics and analytics to determine which are effective and which require modifications or removal;
Represent the school and knowledgeably discuss graduate programs at graduate fairs, workshops, career fairs and special events;
Participate and assist with events, activities, and recruitment efforts; and
Other duties as assigned.
Demonstrated experience working in a university environment with CRM, communications, or marketing position; preferably in admissions;
Self-starter and ability to work independently;
Outstanding communication skills;
Demonstrated customer service experience;
Highly organized with great attention to detail;
Ability to make informed decisions;
Ability to take initiative and complete projects and/or assignments with little or no supervision;
Strong analytical skills with proven, effective application of those ideas into procedure;
Flexibility and willingness to occasionally work outside of normal business hours and extended days with ability to juggle competing priorities effectively; and
Ability to travel.
Bachelor's degree or equivalent work experience;
Knowledge of Banner, Hobsons Radius, Salesforce Target-X, and/or Micro Strategy;
Familiarity with marketing tools;
Prior admissions or related experience; and
Demonstrated experience in creating and editing digital marketing materials.
Salary: Commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report “Up and Coming” spot for national universities and is recognized for its global appeal and excellence in higher education.
Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason’s diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.
If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at jobs.gmu.edu/!
George Mason University, Where Innovation is Tradition.
Special Instructions to Applicants:
For full consideration, applicants must complete and submit the online application at https://jobs.gmu.edu for position 00954Z, and upload a cover letter, resume, and a list of three professional references with contact information.
George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status.
Internal Number: 42410
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.