Job Requisition Number: 24739. The Haas School Business (“Berkeley Haas”) is one of the pre-eminent business schools in the world. The school employs ~ 80 FTE ladder faculty, 130 professional faculty and 230 FTE staff serving 2,200 students in six degree programs – three of which are “self-supporting.” In addition, the school is home to a strong and growing Executive Education unit which serves both domestic and international executives. Berkeley Haas supports a multitude of research, teaching and public service institutes as well as two research laboratories, the Long Business Library, and an on-site café. Staff is organized across many functions including admissions, career services, computing, financial aid, student affairs, payroll, business services and facilities. The school provides business and financial leadership/expertise to the campus and is served by an international advisory board of business and industry leaders. The school’s annual budget is in excess of $150 million and boasts an endowment of more than $300 million. The complexities of the school’s finances include non-state funded faculty FTE, self-funded degree programs (and corresponding independent fee approval and registration processes), over 300 funds of all types (central, student fees, recharge, gifts, endowments (held at both the Regents and Berkeley Foundation) contracts and grants), and multiple loan programs some of which are self-funded and insured. Further, the Berkeley Haas senior staff, Dean, faculty and advisory board demand robust year-end financial statements. In short, the school has the highest standards for financial management AND it has an incredibly complex professional school financial system given the unique activities of the school.
The Admissions Marketing Manager is a hybrid role on the Full-time MBA Admissions team, and includes responsibilities across marketing & communication, operations & customer experience, and technology. The role works primarily with the full-time admissions team, but also regularly interfaces with the Haas Marketing group and Program Office.
Marketing & Communication (70%): •Manage the planning, design, and execution of prospective student, applicant, and admitted student marketing communications for the Full-time MBA Program, in consultation with supervisor and Admissions Committee. •Brainstorm and create original content for email and web marketing campaigns. Ensure consistent branding across emails, conference materials, presentations, and websites. •Develop marketing collateral - icons, photo banners, agendas, and other print materials. •Create and manage content, design, and updates for the Full-time MBA prospective and new admit websites. •Collaborate with Haas Marketing group to analyze areas for improvement and future engagement. •Support execution of online events, including webinars and chats. •Enhance outreach to prospective students and recent admits using social media, such as Facebook, Instagram, and/or LinkedIn. •Design, implement, and analyze survey data and strengthen marketing efforts. •Maintain knowledge of Full-time Admissions business processes in order to provide back up to other support staff in the unit. •Other special projects as assigned.
Operations & Customer Experience (20%) •Provide information about higher education generally and UC Berkeley specifically, one-on-one and to groups. •Counsel prospective applicants by phone, email, online, and in person about the MBA Program, admissions requirements and procedures, university standards of preparation for MBA study, recruitment events, and visiting Haas. •Respond to inquiries from prospective students regarding entrance requirements, application procedures, financial aid availability, housing alternatives, etc. •Provide substantive information on admissions requirements, school/college programs and curricula, financial aid, housing, and career opportunities. Technology (10%) •Implement aspects of CRM systems to enhance recruitment and yield. •In collaboration with Haas Technology Team (HCS) and Marketing & Communications Office, participate in the development and/or maintenance of technology systems including Slate, GoToWebinar, and Hubspot. Assist in revision of technology operating procedures and guidelines. •Develop and maintain data management guidelines to assess the needs of the department to enhance recruitment and yield. •Exercise professional judgment in researching complex technology vendor concerns. •Create and use database queries to provide reports, information and analysis when requested.•Knowledge and experience working with a diverse student population. •Working knowledge of UC Berkeley, and the ability to interpret policies and procedures to prospective applicants and the public. •Working knowledge of academic programs, including curricula, admissions requirements, and financial aid programs at UC Berkeley. •Ability to maintain cooperative relationships with schools, universities, community organizations and other institutions. •Working knowledge of admissions requirements for campus/school/college. •Ability to communicate effectively orally and in writing. •Strong organizational skills and ability to multi-task with demanding timeframes. •Outstanding attention to detail. •Bachelors degree in related area and/or equivalent experience/training
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.