The Marketing and Public Relations Manager for Cooperative Extension at North Carolina Agricultural and Technical State University will develop and lead the implementation of a strategic, comprehensive marketing and communication plan that aligns with the University, College and organization's vison and mission. The Marketing and Public Relations Manager will report directly to the Associate Dean and Extension Administrator. The primary goals of all communications strategies are to increase the visibility of Cooperative Extension at A&T while also promoting our educational programs across all 100 counties and the Eastern Band of Cherokee Indian (EBCI) Nation. The Manager will serve as the primary point of contact for Cooperative Extension's communications efforts and collaborate with members of the University and College of Agriculture and Environmental Sciences (CAES) public relations and communications teams. The Manager will also work collaboratively with the Director of Marketing and Communications at NC State Extension on matters relating to our joint partnership—North Carolina Cooperative Extension as a way to build the partnership brand.
Primary Function of Organizational Unit:
Cooperative Extension at North Carolina Agricultural and Technical State University is the University's flagship educational outreach organization housed within the College of Agriculture and Environmental Sciences (CAES). Cooperative Extension at A&T provides researched-based educational information, programming and technical assistance to limited-resource audiences that address a diverse range of issues in four programmatic areas – Agriculture and Natural Resources, Family and Consumer Sciences, Community and Rural Development, and 4-H Youth Development. Together with its partners – North Carolina State University Cooperative Extension Service, U.S. Department of Agriculture, state and county governments, a dynamic and resourceful system is formed. In addition to campus operations, Cooperative Extension has professionally staffed offices in almost half of the 100 counties in North Carolina and the Eastern Band of Cherokee Indians.
Internal job number: 009539
Bachelor's degree in a Public Relations, Journalism, Technical Writing, English, or related communications discipline. All degrees must be received from appropriately accredited institutions.
Five years of experience in public relations, marketing and communications. Strong knowledge of the fundamentals of writing, grammar, syntax, AP Style, and punctuation.
Demonstrated experience applying the concepts and principles of social media, communications and marketing.
Demonstrated ability to effectively communicate, interact, and collaborate with colleagues orally and in writing, and work independently on a regular basis.
Exceptional organizational, analytical, critical thinking and time management skills, and strong attention to detail. Strong oral and written communication skills as well as strong interpersonal skills.
Direct work experience using social media channels, especially Twitter, Facebook and Instagram.
Demonstrated creative experience building social media audiences.
Experience using web tools and software for analyzing and improving social and new media.
Ability to multi-task, prioritize and balance varying volumes of work assignments and adapt to the changing needs of the office.
Proficient in MS Office Suite software.
Valid Driver's license and personal transportation.
Ability to travel and work after hours/weekends as needed.
Must be able to lift equipment used on work sites.
Master's degree in Public Relations, Journalism, Technical Writing, English, or related communications discipline;
Working knowledge and understanding of Cooperative Extension in general, and more specifically NC Cooperative Extension.
Knowledge and understanding of working and communicating with limited resource communities to include developing communications for the general public and those that may have low literacy levels.
You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application.
Applicants seeking Veteran's Preference must attach a DD 214 form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal and sex offender background checks.
North Carolina A&T State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
North Carolina A&T State University is an Equal Opportunity and Affirmative Action Employer. No one who applies or seeks employment will be denied admission to or employment at North Carolina A&T State University on the basis of race, religion, color, national origin, sex, age, disabling condition, veteran status, political affiliation, genetic information or sexual orientation and sexual identity.
North Carolina Agricultural and Technical State University is one of the nation’s most highly respected doctoral research, land-grant institutions. With an enrollment of almost 11,000 students, we are committed to fulfilling our mission through exemplary undergraduate and graduate instruction, scholarly and creative research, and effective public service. As a member of the A&T family you will be an integral part of its history and future – joining more than 1,800 current faculty and staff. You will be expected to be a leader and mentor. You will influence the minds that will affect our world. As a change agent, you will use your intellect and influence to make a positive impact on the greater A&T community. A&T will be more than your job, it will become your passion—and that commitment to yourself and others will last a lifetime. Because that’s what Aggies Do!
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