Assistant Director of Marketing - Western Kentucky University
Western Kentucky University
April 7, 2018
Bowling Green, Kentucky
Location: Bowling Green, KY Category: Administrative Posted On: Fri Apr 6 2018 Job Description:
Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of AssistantDirector of Marketing. This is a 12-month, full-time position. This position will report directly to the Director for Marketing. Applicants must have a commitment to and responsibility for adhering to all rules and regulation of WKU, Conference USA and the NCAA.
Primary Job Duties and Responsibilities:
The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institutional needs.
Manage and direct all marketing efforts for WKU Women's Basketball, Volleyball and Softball to include advertising, fan experience, in-game promotions, and game scripts (while assisting with other sports during the academic year)
Supervise game day staff on all WKU Women's Basketball, Volleyball and Softball game days
Develop and implement new strategies to engage fans at all WKU games and events. Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts
Partner with all WKU affiliated groups including booster clubs, alumni clubs, student groups, and other University contacts to drive awareness and support for all sports
Manage community relations and community service hours for all athletics staff and student-athletes
Supervise WKU Red Wave student group while keeping strong relationships with student groups and organizations on campus
Manage and direct all phases of marketing, event planning and promotions for the Big Red Rascal's Kids Club
Conduct research on WKU Sports stakeholders (season ticket holders, single-game purchasers, students, Kentucky residents, future fans) for the purpose of creating and developing new revenue generating ideas for the future progress of WKU Athletics
Oversee WKU Athletics social media accounts: Facebook - WKU Athletics and WKU Big Red; Twitter - WKU Sports, WKU Red Wave and WKU Big Red; and Instagram - WKU Sports
Assist the Assistant Athletic Director of Marketing and the Director of Marketing in supervision of marketing interns and staff
Other duties as assigned by the Director of Marketing and Associate Athletic Director of Marketing and Sales
Knowledge and Skills Considered Essential for Success:
Must be self-motivated and team-oriented
Excellent organization, interpersonal, and communication skills
Computer experience, especially with desktop publishing (i.e. InDesign and Photoshop)
The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service
Minimum of two years experience within an intercollegiate athletic department and/or professional sports organization
Must be available to work evenings and weekends
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University does not discriminate on the basis of race, color, ethnic origin, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices in accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO) at (270) 745- 5121, a minimum of five working days in advance.
Internal Number: 96294
About Western Kentucky University
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.