Cure SMA is a growing national non-profit organization, seeking to raise its public profile and expand its base of donors and supporters. The marketing manager will be a key part of Cure SMA’s marketing communications team, and their role will be primarily focused on these efforts to reach new audiences. The marketing manager should have a strong background in earned media/public relations, paid search and display advertising, SEO, email marketing, social media, etc. The marketing manger should be comfortable working independently, and alongside their peers on the marketing communications team.
Cure SMA leads the way to a world without spinal muscular atrophy, the number one genetic cause of death for infants. We fund and direct comprehensive research that drives breakthroughs in treatment and care, and we provide families the support they need for today.
Essential Function/Responsibility with associated competencies
Demonstrated experience in public relations/earned media. Able to craft media strategy, pitch local and national stories, track and monitor placements and results, and provide media coaching.
Shows good judgment in serving as the initial gatekeeper for media inquiries.
Strong grasp of paid search and display advertising. The marketing manager should have a thorough understanding of SEM/PPC, and will help shape Cure SMA’s budget, strategy and approach in this area.
Understands and applies SEO best practices.
Understands the non-profit donor “sales funnel.” The marketing manager will participate in audience persona and journey mapping activities, to understand how new Cure SMA donors are acquired and to determine the best way to expand and improve these efforts.
Able to work alongside other marketing communications staff, integrating outreach to new audiences into other channels, including social media and email marketing.
Good understanding of content marketing best practices. The marketing manager will help guide efforts to integrate and deploy storytelling and other content marketing initiatives.
Event marketing experience is a huge plus. The marketing manager will work with event staff to develop media partnerships, pitch local stories, etc.
Able to generate, understand and interpret reporting and results in all these areas, and to make recommendations based on those results.
At least 3-5 years of relevant experience. Experience with healthcare or disease-based marketing is preferred. Event marketing experience a big plus.
Demonstrated expertise in integrated marketing, media relations, SEO, SEM/PPC, social media, email marketing, and related areas.
Outstanding communications skills.
Strong leadership skills.
High-level strategic thinker with a strong mix of analytical and tactical skills.
Excellent writing, editing and proofreading skills.
Ability to handle multiple projects at once.
Ability to work collaboratively with team members, and independently when needed.
Proficiency in Microsoft Office. Experience in database, email marketing, and content management systems; Salesforce or Luminate/Convio preferred, but experience in similar systems will be considered. HTML familiarity. Proficiency in Google analytics, Google AdWords, and Cision or similar tools.
The manager will assist in setting budgets for several areas that are critical to their job. The manager will also be responsible for ensuring those funds are used effectively and properly, and will provide regular reporting and recommendations to their supervisor.
The manager will be charged with making tactical decisions within a strategic framework set by their supervisor and other members of the Cure SMA leadership team. Problems encountered are likely to be both routine and complex. The manager will be expected to exercise good independent judgment in resolving routine issues, and will bring more complex issues to the attention of their supervisor for collaborative problem solving.
Work is generally sedentary in nature, but requires walking, sitting, traveling, and occasionally standing, bending, reaching, lifting boxes, and unloading supplies. Requires ability to lift 25 pounds or less.
The physical environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Internal Number: 6082198914
About Cure SMA
Cure SMA is a 501 (c)(3) organization dedicated to the treatment and cure of spinal muscular atrophy (SMA), a disease that takes away a person's ability to walk, eat, or breathe. It is the number one genetic cause of death for infants.
Cure SMA is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Cure SMA discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, gender identity/expression, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.