This position is responsible for leading the development, implementation, execution and measurement of a robust marketing strategy for the six University of Florida colleges associated with UF Health, the University of Florida’s academic health center, including Dentistry, Medicine, Nursing, Pharmacy, Public Health and Health Professions and Veterinary Medicine. A primary focus is on fostering close, tailored contact with prospects and applicants, generating leads and using robust marketing techniques to both grow the applicant pool and convert applicants to enrolled students. In addition, the person in this role will support the development and implementation of marketing strategy, research and tactics to reach the goals of the colleges.
Minimum Requirements: Master's degree in appropriate area of specialization and two years of appropriate experience, or a bachelor's degree in an appropriate area of specialization and four years of relevant experience.
Master's degree preferred.
B.S. or B.A. in marketing or related field, and five or more years of marketing experience. Experience in health care, Higher Ed or recruitment strongly preferred.
Must have project management experience and digital background, with the ability to conceptualize, develop and produce content for a variety of communications channels online.
Proficient in Associated Press style, Microsoft Word, Excel and PowerPoint. Superior spelling, punctuation and grammar skills.
Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives. Proficient in Adobe InDesign, Photoshop and WordPress. Expert with social media, digital marketing and search engine optimization (SEO).