The Marketing Communications operation at Brown University is dedicated to providing value and expertise to campus units by delivering tailored solutions that align with unitâ™s goals and the institutionâ™s mission. Reporting to the Associate Vice President for Marketing and Communications within the Office of University Communications, the Director of Marketing Strategy serves as the lead strategist for high-impact, multi-channel marketing campaigns for academic and administrative units, taking a digital-first approach that ensures shareable content is optimized for search and driven by key performance indicators.
The Director of Marketing Strategy oversees a team that provides the following for high-impact marketing projects: strategic marketing planning, video production, photography, digital marketing, social media and editorial management. The Director works closely with the AVP to support the marketing needs of a range of campus partners within an integrated team of more than 40 marketing and communications professionals. The team led by the Director of Marketing Strategy sits at the intersection of teams within the Marketing Communications operation that deliver cohesive marketing strategies; content strategy and editorial development; visual identity and multi-platform visual design; web and digital communications strategy and front-end development; client relations; print production; and mail services.
The Director position is responsible for leading his/her team of content creators in support of Brownâ™s outreach for areas including faculty and student recruitment, alumni and parent engagement, fundraising, and campus community engagement. The Director maintains strong relationships across campus and stays current on marketing best practices, analytics and trends. The Director of Marketing Strategy is charged with leading his/her team in collaboration with other teams throughout Marketing Communications to deliver creative marketing strategies and marketing vehicles for showcasing Brownâ™s mission, priorities and community across the full range of media to a wide array of audiences.
As a direct supervisor and mentor to a team of staff members, the Director conducts performance evaluations, sets individual and team goals, and supports the professional development of staff.
Required: Bachelorâ™s degree
Preferred: Advanced degree
Minimum 7 years of experience in strategic marketing role in a fast-paced environment
Excellent management skills, including the ability to inspire staff members
Proven experience overseeing multi-channel content production, especially multimedia
Professional experience planning and executing digital marketing campaigns with measurable results to advance the goals of an organization
Demonstrated experience analyzing and reporting on multi-channel marketing metrics, including proficiency developing dashboards and/or other mechanisms for tracking performance indicators
Experience working in a creative environment
Proficiency in managing multiple projects with competing deadlines
Experience with online collaboration tools for project management a plus
Extensive knowledge of print and digital marketing principles
Superb verbal and written communication skills
Ability to manage multiple priorities in a fast-paced, high-volume environment
Strong visual aesthetic
Demonstrated analytical skills and business acumen
Broad interest in and understanding of higher education issues
Proficiency with the full Microsoft Office Suite
The Director of Marketing Strategy is the second senior-most leadership role for guiding strategic marketing in the Office of University Communications (behind the AVP for Marketing Communications) and plays an integral role in establishing and measuring the marketing goals of multiple campus partners at Brown. The Director of Marketing Strategy also plays a critical role in guiding the quality and effectiveness of creative marketing campaigns and collateral within the Office of University Communications.
All offers of employment are contingent upon a criminal and education records check satisfactory to Brown.
Recruiting Start Date:
Job Posting Title:
Director of Marketing Strategy
Office of University Communications
Scheduled Weekly Hours:
Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.
Brown University is committed to fostering a diverse and inclusive academic global community; as an EEO/AA employer, Brown considers applicants for employment without regard to, and does not discriminate on the basis of, gender, sex, sexual orientation, gender identity, national origin, age, race, protected veteran status, disability, or any other legally protected status.
Internal Number: REQ145813
About Brown University
Located in historic Providence, Rhode Island and founded in 1764, Brown University is the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution comprising undergraduate and graduate programs, plus the Alpert Medical School, School of Engineering, Executive Master of Healthcare Leadership and the IE Brown Executive MBA.