The Marketing and Communications Specialist works collaboratively with the Manager of Marketing and Demand Generation and other members of the Strategic Communications team to develop and implement an effective marketing and communication program for the School of Government. The Marketing and Communications Specialist researches, writes, and edits a variety of communication materials, including the following: news articles and marketing announcements for the School's website and print publications; postcards and brochures used to market publications and courses; and other promotional materials. The Marketing and Communications Specialist works both independently and collaboratively with faculty, staff, School clients, and vendors to effectively market and promote the School's activities, programs, and events.
Education and Experience:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Knowledge: Understanding of communication, design, and visual art concepts and practices when composing marketing content for print and online outlets. Understanding of communication software as well as use of other applicable technology and equipment, this includes the ability to craft effective data collection, analysis, and delivery; ability to collect, analyze, and deliver data with sensitivity and urgency. Candidate should show the ability to keep current with technical developments and trends as they relate to the fields of communications, public relations, publishing, marketing, and web-based communications. Ability to serve as a resource to others on a wide variety of elements in generating, analyzing, and presenting data. Ability to apply technical knowledge of overall concepts for generating, analyzing, and presenting data. Knowledge of the methods and techniques of planning, writing/editing, and producing content for a variety of media.
Communication Ability to communicate complex program information with substantial impact to targeted audiences. Ability to plan and convey messages that enhance and promote the mission and objectives of the organization. Ability to establish and maintain working relationships with internal and external clients; ability to provide complex and strategic information and advice to clients; ability to interact with key people at all levels of the organization. Ability to develop and implement data strategies.
Experience: Experience in drafting communications as they relate to academic products in a variety of print and online marketing delivery systems to satisfy professionals. Ability to contribute ideas, recommendations and solutions to reach project goals. Ability to independently and strategically manage complex projects, project timelines and resources.
Marketing degree and four years' experience
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
Internal Number: 142020
About The University of North Carolina at Chapel Hill
Carolina rates among the nation’s great institutions of higher education, set on an historic and beautiful campus that celebrates all four seasons. Carolina’s students, faculty and staff come here from around the world, bringing varied cultural, racial and ethnic heritages that help make UNC-Chapel Hill a thriving intellectual center. We’re repeatedly ranked the nation’s best value in higher education for students seeking to earn a college degree – the University has garnered the top spot each time since the ranking’s launch in 1998.Whether you’ve just started your career, are new to academia or are a seasoned professional with assorted campus experiences to draw on, we hope you will find a great place at Carolina.