The Director, Marketing is responsible for directing the development and execution of strategic and integrated marketing and communications plans to achieve the business goals of designated clinical service lines, MH organizations, business units and/or channels in alignment with the overall MaineHealth system strategy. The Director manages and directs team activities, allocating resources to successfully achieve business objectives. Reporting to the AVP Brand, Marketing & Creative Services, this role will ensure overall alignment of marketing plans anchored by comprehensive market research that describes the competitive environment, customer needs, and organizational strengths. Working closely with practices, service line administrators, member organizations and the planning department, the Director develops and executes strategies and tactics to market the strengths of the organization to physicians and other referral sources. The Director functions in a consultative support capacity to the clinical service line leaders, physician practice leadership, and/or local member organization leaders.
Required Minimum Knowledge, Skills and Abilities (KSA’s)
Bachelor's degree required, Masters a Plus with an emphasis in marketing, communications, journalism, public relations or related field preferred.
10 plus years of progressive experience in marketing, planning, communications, public relations, market research, or equivalent combination of education, training and/or experience in a healthcare setting. Project/process management, account management or related capabilities a plus.
5 plus years supervisory experience required
Incumbent must have analytical skills and creative experience necessary to address targeted messages to a variety of audiences.
Strong oral communications skills, including the ability communicate effectively with others and to speak in public, listen effectively, interview and gather pertinent information from sources at all levels across the system, and work with varying levels of staff.
Able to work well under pressure and to manage multiple projects simultaneously.
Must be flexible and adaptable to unexpected changes.
Employer will assist with relocation costs.
Internal Number: 111912
MaineHealth is a not-for-profit family of high-quality providers and healthcare organizations committed to the health and well-being of the communities and people we serve. As the largest healthcare organization in Maine and a leading healthcare provider serving northern New Hampshire, MaineHealth is recognized as one of the nation’s top integrated healthcare delivery networks.