Under minimal supervision of the Executive Director of Marketing and Communications, the Associate Director of Marketing is responsible, in collaboration and consultation with the program and department directors, for the strategy, execution, analysis and budget management of marketing and communications campaigns for The Paul Merage School of Business. In conjunction with the program and department directors (and digital agency where applicable), the Associate Director of Marketing will develop and recommend the marketing plan, oversee development of the creative assets, and execute marketing efforts to include SEM, programmatic ads, social media, retargeting, email, print media, and collateral development. The Associate Director of Marketing provides analysis and recommendations for future campaigns based on the creation of reports that clearly identify KPIs (key performance indicators) under the direction of the program directors, to provide insight into performance. Additionally, the Associate Director of Marketing is responsible for staying abreast of higher education industry trends and marketing best practices in an effort to provide internal partners with recommendations on how best to market their offerings, what tactics should be employed and how to improve the yield through the enrollment funnel.
The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
Salary: Annual $68,000.00 - 78,000.00 Total Hours: 8-5, M-F Career Position. Final candidate subject to background check. As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts. Please attach your resume.
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI's unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities.