Position Summary: Reports to the Associate Vice President Office of Strategic Communications, supporting the Office of University Admissions, managing the integrated marketing communication functions for recruitment across all mediums/channels including but not limited to promotional materials, digital, broadcast, out-of-home, social media, and print advertising from planning to implementation to analytics, measuring the success of each channel.
Prerequisite Qualifications: - Bachelor’s degree in marketing, public relations or a related field. - Demonstrated knowledge of the processes of market research and digital benchmarking in the context of higher education programs. - A minimum of two years significant experience conducting and evaluating market research. - Demonstrated knowledge of approaches to successful integrated marketing communications planning and the role of customer relationship management systems with lead generation. - A minimum of three years significant experience actively participating in successful strategic marketing campaigns across a variety of channels including traditional, web and digital. - Demonstrated knowledge of the technological approaches to market research and digital marketing and proficiency with multiple approaches. - Strong oral and written communication skills. - Strong analytical problem-solving skills. - Experience executing social media marketing campaigns, search marketing campaigns, and other digital marketing platforms - Knowledge of CMS Systems (including Drupal) and CRM tools (SalesForce, Slate). - Knowledge of statistical analysis tools.