Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”) supports the nearly 900 student-athletes who compete on the 36 intercollegiate athletic teams sponsored by the university. It also supports the campus physical education, recreation and wellness initiatives. Stanford’s intercollegiate athletics department is seen as the premier athletic program in the country, achieving the highest levels of success both in the classroom and on the field. The core tenets of the Athletics Department culture, “The DAPER Way” are: Embrace Scholar-Athleticism, Pursue and Revere Excellence, Lead with Courage, and Work Cohesively. All department actions and employees are guided by these principles.
We are currently accepting applications for the position of either Director, Marketing or Assistant Director, Marketing, depending on the qualifications and experience of the selected candidate. Reporting to the Assistant Athletics Director, Marketing, this position will support all Stanford Athletics marketing efforts to generate revenue, increase attendance and build brand affinity for Stanford Athletics programs. This position will focus on email marketing and digital advertising, while supporting all outdoor and traditional advertising efforts. Successful execution of this role will drive ticket sales, increase merchandise sales, generate new leads and amplify the stories of Stanford’s student-athletes and programs. This is a full-time, exempt position.
Summary of essential job functions: -Create and implement strategic marketing plans for select sports, working closely with the ticket sales and fan experience teams and with support from the marketing team. -Manage, build and track marketing automation email campaigns, including nurturing campaigns and other trigger-based emails. -Create, optimize and track digital advertising campaigns. -Oversee, create and track lead generation campaigns and find ways to nurture new fans. -Support development of marketing plans for other sports and initiatives. -Conduct ongoing market research (e.g., postgame surveys) to assist with pre and postseason planning and analysis. -Write copy for emails, digital ads, postcards, webpages and other marketing collateral. -Work with communications and digital teams to leverage social platforms as a marketing tool to help sell tickets, generate leads and support other revenue-generating initiatives. -Work with communications, digital and video teams to amplify digital content with marketing resources to build fandom. -Assist in oversight and management of interns and help maintain an active project list. -Utilize analytics to continually adjust and improve marketing efforts. -Be a positive steward and ambassador of the Stanford Athletics brand. -Other duties as assigned.
Strong written and verbal communication skills
Creativity and ability to multi-task in a fast-paced environment
Understanding of the college sports landscape and familiarity with Stanford’s sports
Self-motivated attitude with the ability to work independently
Ability to anticipate and/or respond effectively to changing trends and circumstances
Attitude that embraces change and welcomes fresh perspectives
Ability to learn from past mistakes and adjust accordingly
Team player who is willing to “get hands dirty” and help out where needed
Strategic thinker that can drive multiple, concurrent projects to completion
Proficiency with Microsoft Office Suite and Adobe Suite
Familiarity with marketing automation, Google Adwords, Adroll and Facebook advertising preferred
Director: Bachelor’s degree and five years of relevant experience (Assistant Director: Bachelor’s degree and two years of relevant experience)
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law.
This position, along with all DAPER coaches and staff, is responsible for the integrity of Stanford’s intercollegiate athletics program and for the reputation of Stanford University. This position is responsible for ensuring that his/her involvement with Athletics Department activities maintains the integrity of the University’s reputation and does not negatively impact the relationship between the University and its faculty, staff, students and alumni. Additionally, this position must comply with University policies and procedures, NCAA and PAC-12 rules and regulations.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Internal Number: 23107
About Stanford Athletics
Stanford’s Department of Athletics, Physical Education and Recreation (“DAPER”) supports the nearly 900 student-athletes who compete on the 36 intercollegiate athletics teams sponsored by the university. DAPER also supports the campus physical education, recreation and wellness initiatives. Stanford’s intercollegiate athletics department is seen as the premier athletics program in the country, achieving the highest levels of success both in the classroom and on the field. The core tenets of the Athletics Department culture—“The DAPER Way”—are: Embrace scholar-athleticism, Pursue and revere excellence, Lead with courage, and Work cohesively. All department actions and employees are guided by these principles.