The Integrated Marketing Communications Manager manages the day-to-day implementation, execution and measurement of the organization’s strategic marketing to ensure accurate, consistent, and value-based messaging that delivers results. Specifically, he/she serves as the lead for all brand communications, including brand journalism/content marketing; product marketing and activation (NSCS store and membership); email marketing, testing, creation and deployment; and, social and digital media engagement to support the organization’s core objectives.
Email Marketing 1. Manage daily email operations: promotional calendar, system testing and troubleshooting, copywriting, email production, deployment optimization and A/B test emails, and landing pages to maximize conversions. 2. Develop and maintain KPI reporting to monitor and improve the performance of the email marketing channel. 3. Create and implement strategies for list growth, increased engagement, and increased ROI. 4. Develop email marketing strategy with internal stakeholders to identify best approaches to build and nurture our pool of prospective members. 5. Create segmented, multi-touch communication programs for target audiences to drive requests for information, promote events, encourage campus visits and build engagement.
Brand Journalism/Content Marketing 1. Develop, maintain, deploy and measure against a quarterly content calendar to support the organization’s new Knowledge to Action initiative. 2. Research, identify, test and get feedback on both original and aggregated content that meets the members’ needs. 3. Identify specific media for content deployment; produce from initial concept to final launch. 4. Create, deploy and measure a cohesive marketing 360 strategy that supports the new Knowledge to Action initiative. 5. Grow organization’s content footprint to position the organization as a legitimate thought leader.
Social & Digital Marketing 1. Monitor, post, engage, track and respond to all digital engagement across NSCS’ platforms. 2. Support and grow the CEO’s social media presence and respond on his behalf when necessary. 3. Grow current digital footprint including paid and earned media, and SEO and SEM. 4. Mange, edit, and reconfigure website, blog and portal to meet UX and member needs. 5. Monitor, pull, review, synthesize and make business recommendations from core digital analytics.
Minimum of 5 years relevant work experience with measurable and tangible results.
Expert knowledge and experience with WordPress, email marketing, analytics and social media software; HubSpot preferred.
Demonstrated understanding and championing of current email marketing best practices, including active list management and database segmentation; skilled in market testing, A/B testing, data analysis and reporting.
Excellent copywriting skills, from crafting clear calls to action to creating compelling stories that bring the brand to life; proven experience managing, writing, editing and deploying content; preferred understanding of active voice and AP style.
Phenomenal project management and analytical skills; ability to manage multiple projects with competing deadlines.
Campaign-based mindset vs. one-off tactics; keen understanding of the Ps and Cs of marketing.
Experience and comfort with being a “pioneer,” including the use of new technologies/tactics/strategies/programs, etc., as well as pivoting from what has traditionally been done.
Experience managing brand communications with extreme attention to detail.
Ability to deploy while meeting results with limited resources.
Aptitude for thinking big, working wisely and quickly iterating.
NSCS offers a generous benefits package, to include unlimited paid time off (vacation and sick), paid medical, dental and vision, cell-phone stipend, casual dress work environment, and much more. Centrally located in downtown DC, interested candidates should send a cover letter, resume, salary requirements and one or more work samples to firstname.lastname@example.org.
About The National Society of Collegiate Scholars
The National Society of Collegiate Scholars (NSCS) is an honors organization that recognizes and elevates high achieving freshmen and sophomores at two-year, four-year and online institutions. With its three pillars of scholarship, leadership and service, NSCS is proud to provide career and graduate school connections, leadership and service opportunities, and is proud to give out more than a million dollars in scholarships, awards and chapter funds annually.
NSCS has over 320 chapters nationwide, more than 1.5 million lifetime members globally and is a 501(c)(3) registered nonprofit.
NSCS offers its staff autonomy and the opportunity to build great benefits for members, while growing and learning as professionals.