Rabble Holdings is a digital media startup that leverages the power of storytelling to engage citizens more deeply with their communities. After completing a successful proof of concept in 2017, the company is embarking on its new product development. We are seeking a Head of Marketing to bring this vision to market and drive and grow a deeply engaged user community.
Rabble is proudly-Pittsburgh and earnestly believes we can become the first $1B valuation digital media startup in the region. Founded by KDKA news personality Marty Griffin and run by a team of veteran news producers and Silicon Valley entrepreneurs, Rabble has secured funding to take the company to the next level. We will own the local media market in Pittsburgh, then expand opportunistically into adjacent markets before replicating the model across the United States and beyond.
You are ready to prove that you are a marketing genius. Your work has touched on many aspects of marketing – branding, social media, audience attraction and engagement – and you’re looking for a place to bring that experience together to make a huge impact on a growing startup. You work hard, know your stuff, and deserve to be recognized and rewarded for it. You don’t need to be micro-managed, and you are eager to contribute your unique talents in a collaborative effort to bring a world-class media property to reality. You are proud of your work and you should be, because you’re that good. You just need a platform to show others what you can do.
About the Job
A super-successful digital media company lives or dies on user attraction, retention, and engagement with its content. Rabble wants to hire a thoughtful, talented, unique-thinking head of marketing who will be responsible for establishing and implementing the company’s product launch strategy. You will own marketing across the company, working collaboratively as part of the company’s leadership team, and ultimately building a first-class team of digital and brand marketing pros. We are moving quickly on product naming and brand identity, and the sooner you join, the more influence you’ll have on these initial product brand and marketing decisions.
Our Head of Marketing will have experience with product marketing, brand engagement, social media, and digital media, and is eager to take that experience to the next level and beyond. Our Head of Marketing embraces experimentation, and does so with a discipline that respects metrics and deadlines. We will hire someone who is as comfortable working independently and collaboratively, who communicates easily with team members, accepts feedback and critique as tools to improve, and most of all is ready to grow into an exceptional and critical member of our leadership team.
We have no bias for degree or specific experience, but we absolutely respect and expect to hire someone with intelligence, self-awareness, motivation, and ambition. We are moving quickly, so you will need to show that you can think creatively, deliberate clearly, and move decisively. We expect your prior work and current interests to represent what you can do at Rabble. Most of all, we hire people who prove themselves through their work, and who share our ambition to create the world’s largest digital-first news platform.
About You in This Job
As Head of Marketing, you will receive salary and benefits competitive with other startups in the area. You will work in Rabble’s Greentree office, and have flexibility of hours and workstyle as reasonably aligned with the needs and objectives of the company. You will work closely with the founders and news production teams, and report, ultimately, to the CEO.