Asst Dir of Admission for Communications and Marketing
University of Richmond
July 5, 2018
Assistant Director of Admission for Communications and Marketing - 501791
Please submit a cover letter along with a writing sample with the following: "Compose an email to high school juniors inviting them to an admission open house event."
The Assistant Director collaborates on electronic and print communication with an emphasis in writing, content creation, and content management. As an integral member of the Office of Admission, the Assistant Director of Admission is also responsible for contributing to the overall recruitment, selection and enrollment of an academically superior and diverse class each year. The Assistant Director manages a geographical region of prospective students and families, plans, implements and evaluates major admission activities and programs, and represents the University to a wide and diverse audience to influence college choice decisions.
Major Project Responsibilities
(Major project area which extends throughout the admission cycle)
Contribute to management and execution of email communication flows year round to prospective high school students, applicants, admitted students, school counselors, and parents and families, with emphasis on content creation, content management, and involvement in planning, strategy, and scheduling.
Write and create content for emails, admission blog posts, print publications, and other print materials to send to various admission constituencies.
Create content and manage new and existing content on admission website.
Prospect Management Responsibilities
(Within an assigned region, the Assistant Director performs these duties with autonomy and independence and models best practices for Admission Counselors.)
Research assigned regional geomarket using various data to determine the recruitment goals for the region. Perform statistical analysis to project application growth or decline and yield in market as it relates to student mobility, academic quality and diversity.
Establish short and long-range prospect management goals and action plans for the region. Develop and implement strategies and tactics to identify and expand the potential numbers and types of top prospects in the region.
Determine those recruitment activities that are most effective for each market sector and develop a recruiting plan with justifications for recruitment activities selected; manage the regional travel budget for expenditures associated with recruitment activities.
Plan and implement admission activities related to recruitment and yield of prospective students, including planning all travel logistical arrangements and coordinating school visits, regional receptions, alumni interview training, counselor workshops, and off-campus interviews. Evaluate and assess the effectiveness of admission activities for geographic region.
Interview and counsel students individually and in small groups to determine the students' educational interests and needs and align those interests and needs with the features and strengths of the University.
Create and program queries, reports and documents in relational databases to facilitate recruitment activities and assess the effectiveness of recruitment activities. Annually review, revise and develop year-end reports for regional prospect management, recruitment activities, and project responsibilities.
General Recruitment and Admission Responsibilities
Significantly contribute to admission planning sessions by infusing perspectives, experiences and opinions that will direct strategic decisions. As a result of planning sessions, direct the creation, implementation, and evaluation of new recruitment and admission initiatives that support office initiatives.
SALARY STRUCTURE: Pay Grade 5 To see more detailed salary information please review the University of Richmond's Compensation Structure.
Internal Number: req1576_1530644947
About University of Richmond
The University of Richmond is a private, highly-selective, liberal arts university founded in 1830. The University provides a collaborative learning and research environment unlike any other in higher education, offering students an extraordinary combination of the liberal arts with law, business, leadership studies, and continuing education. It is characterized by a distinctly integrated student experience?a rich and innovative life for students inside and outside the classroom?and a welcoming spirit that prizes diversity of experience and thought. It is rooted in a determination to engage as a meaningful part of our community and our world. It is committed to ensuring its opportunities are accessible to talented students of all backgrounds.