Oversee the development, coordination and implementation of marketing plans as well as sales campaigns for UTA Athletics. Will have responsibility for revenue generation, game day atmosphere, branding and community/campus outreach as a key member of the marketing and promotions team. Perform all assignments from the Assistant Athletic Director for Marketing and Promotions with minimal or no supervision.
Direct all marketing efforts, promotions, and sales campaigns for women's basketball, volleyball, softball, and tennis. In conjunction with Assistant Athletics Director of Marketing, support the coordination of the outbound ticket sales program and development and growth of group sales campaigns. Oversee the department’s kid’s club (Blaze's Kids Club) including membership management, content for correspondence and develop and implement programming for membership. Assist in the management of the student loyalty rewards program across sports. Create comprehensive social media content that utilizes marketing techniques to increase visibility, membership and traffic across all social media platforms. Assist in the development and maintenance of a marketing communications calendar (e.g. allocation of digital ad inventory, email marketing and newsletter content, radio inventory, etc.). Coordinate community outreach efforts to involve various groups throughout the area. Responsible for the development of a women's basketball Education Day marketing plan. In conjunction with the Assistant Athletics Director of Marketing, recruit, train and manage day-to-day responsibilities of student interns. Assist in compiling season wrap-ups for various sports, to include attendance analysis, promotion details, ticket promos, and expenses. Skill in using social media platforms. Ability to always greet clients/fans in a polite, courteous, and helpful manner. Ability to interact effectively with coaches, administrators, student athletes and parents. Ability to work successfully independently and as a member of a team. Ability to establish program goals and objectives that support a strategic plan. Ability to manage multiple projects simultaneously; six individual programs with individual needs (resource allocation). Problem solver under pressure and in challenging circumstances. An interest in developing the capabilities of other people; patience in teaching and training. Demonstrated ability to motivate student workers to feel part of a team and make a significant contribution. Independent worker, self-starter. Able to create strong relationships (special events, ticket office, communications, corporate partners, etc.). Effectively deal with a wide variety of personalities in business, media and campus. Ability to work flexible work schedule including nights and weekends. Knowledge of or willingness to learn National Collegiate Athletic Association (NCAA) and Sun Belt Conference regulations. Perform other duties as assigned.
Bachelor’s Degree in Business Marketing OR related field and three years of experience in marketing/sales or the equivalent experience. Basic skills in layout and graphic design and complete competence with Microsoft Office Suite software. Excellent writing and verbal communication skills.
Two years of experience in athletic marketing or sales with a NCAA Division I intercollegiate or professional sport organization. Experience in market research with students, season ticket holders, general public, corporate partners preferred. Knowledge of Adobe Photoshop and different ticketing system platforms.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: If no high school diploma or GED, list highest grade completed; If some college or college degree, list school name, degree type, major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 6586
About University of Texas at Arlington
The University of Texas at Arlington sets the standard for educational excellence in the thriving Dallas-Fort Worth metropolitan area and is one of the nation’s fastest-growing public research universities. With an enrollment of 38,000 on-campus students and an additional 15,000 online degree-seeking students, UTA is the second-largest institution in The University of Texas System. The University offers more than 180 bachelor’s, master’s, and doctoral degrees through 10 colleges and schools and is rising in stature through its commitment to transforming the lives of students, pushing the boundaries of knowledge, and serving a growing and diverse community.
UTA has developed a strategic plan, “Bold Solutions, Global Impact” (http://www.uta.edu/strategicplan). Taking advantage of our unique location at the center of the fastest growing urban region in the U.S. and adjacency to the Dallas-Fort Worth International Airport, our vision is to be ‘The Model 21st Century Urban Research University’. To support this vision, our strategic plan focuses on four over-arching themes across the University: Health and the Human Condition, Sustainable Urban Communities, Global Environmental Impa...ct, Data Driven Discovery and Knowledge Management. The College of Engineering is playing a critical role in the advancement of each of these themes.
Our highly ranked academic programs attract the best and brightest scholars from around the world, and our faculty and students consistently receive national and international recognition for their accomplishments. U.S. News & World Report ranks UT Arlington fifth among national universities for undergraduate diversity, we are a designated Hispanic Serving Institution, and the Military Times recently named UTA as the best 4-year College for veterans in the state of Texas. The Chronicle of Higher Education ranks UT Arlington among the 20 fastest-growing public research universities in the United States over the last 10 years.
With a population of 7 million, the Dallas-Fort Worth Metroplex is the fourth-largest urban area in the United States. It covers an area larger than the states of Rhode Island and Connecticut combined. The Metroplex is the economic and cultural hub of North Texas and has the 10th-largest gross metropolitan product in the world. Not only is it an exciting place to live and work, the Metroplex offers UT Arlington a host of unparalleled scholarly, research, and economic activity.
UTA has been a catalyst for redevelopment and revitalization in the central business district of Arlington, establishing a true college town environment in downtown Arlington. UTA’s 20-acre, mixed-use College Park District provides new special events and student living space, restaurants, and parking as part of its broad-based initiative to generate and support economic activity at the city’s urban center. In addition, the University is expanding its footprint in both Fort Worth and Dallas and has plans to increase its global presence building on active partnerships led by the College of Business and the College of Nursing and Health Innovation in Central and South America, South East Asia and the Middle East.
For more information on University of Texas at Arlington, visit: www.uta.edu