Schools for Children is a private, non-profit that operates five school programs. The organization runs an independent PreK – Grade 8 school, a before- and after-school program, and three programs for students with special needs. The special education programs serve students who face a complex mix of academic, social and emotional challenges.
Schools for Children is searching for a Marketing Specialist who will work with the three special education programs to enhance their visibility, messaging, and ultimately their enrollment. These programs are Dearborn Academy, Seaport Academy, and Dearborn STEP (which is a 45-day assessment program). Responsibilities include:
Sharpening existing messaging
Establishing ongoing connections with the key stakeholders: Special Education Directors, Out of District Coordinators, Educational Advocates, Parent Advocacy Groups, and Local Community Members
Organizing periodic events which draw professional colleagues and other interested parties to the schools
Producing periodic e-newsletters
Maintaining mailing lists
Maintaining brochures and websites
Creating and producing annual fundraising events and appeal letters
Tracking and assessing the performance of activities using data and make regular improvements
Assisting in developing advisory boards for each of the three schools
Managing social media efforts
Establishing relationships with the local press and foster positive press coverage
Assisting with special projects
Schools for Children, Inc. is an equal opportunity employer.
4+ years of marketing and/or communications experience
Familiarity with special education programming and processes
Strong interest in education
Excellent writing, editing, and communication skills, plus a strong design sense
Strong project management skills and a “make it happen” attitude
Recent experience in marketing, branding, and communications
Bachelor's degree or higher
Additional skills preferred:
Facility with Mailchimp email marketing, WordPress, fundraising databases
Basic Graphic Design skills, Photography skills
About Schools for Children
Schools for Children wraps its two arms around students who flourish and are best served in learning environments that are distinct from, and/or extensions beyond, those offered within traditional public schools. The organization currently runs five school programs.
The first arm embraces students who face a complex mix of academic, social and emotional challenges. This arm excels at helping students who experience emotional hardships -- including those resulting from anxiety, lagging social skills and/or trauma histories -- compounded by academic hardships resulting from significant learning disabilities. They thrive in therapeutic communities that offer foundational skill development along with experiential and exploratory learning experiences -- all to enrich core preparatory academic programming. (Dearborn Academy, Seaport Academy, Dearborn STEP)
The second arm embraces students who thrive and excel academically in supportive, enriching learning environments that challenge them to work at higher levels while they engage in a broad range of studies and avenues for creative self-expression. Students experience a rigorous academic curriculum infused with an integrated ant...i-bias approach, as well as a strong arts program – all within the context of a warm and welcoming community. Our before and after school programming, another area of specialization, is similarly designed to enhance student learning, provide enrichment activities, teach sportsmanship and teamwork, and promote overall student development. (Lesley Ellis School, Winn Brook Child Care)
Each arm excels at identifying every individual’s academic and social strengths, as well as any barriers to success. The school programs build on these strengths and provide personalized approaches to support students in their educational journey. These are strong, nurturing learning communities that highly value inclusivity and innovation. They encourage self-advocacy, foster social-emotional learning and steadily build their students’ confidence and academic competencies.