The mission of Harvard Business School (HBS) is to educate leaders who make a difference in the world.
HBX is Harvard Business School's vision of business education reimagined for the digital age. We support the HBS mission by creating online learning experiences that bring business education to life. While product development is ongoing, our current offerings include: HBX CORe, our primer on the fundamentals of business and HBX Certificate Programs, a series of programs intended to showcase faculty ideas. Products are delivered through unique platforms, including 1) our online platform that offers self-paced learning experiences grounded in interactive, real world problem solving, and 2) HBX Live, a one-of-a-kind virtual classroom that allows participants worldwide to interact in real-time with one another and a faculty member much as they would in a traditional HBS case classroom.
The HBX team, dedicated to delivering high quality business education through these innovative online concepts, is in a period of rapid growth and expansion. Benefits include being part of the HBS culture of learning and exposure to the larger University setting, while enjoying a fast-paced and high-energy start-up environment.
Reporting to the Associate Director, Marketing and Communications, the Marketing Coordinator will work as a part of a team to execute the day to day activities ranging from the development of marketing collateral and social media content to management of projects and events. The Marketing Coordinator will be responsible for the following:
Develops, updates, and distributes marketing collateral (B2C and B2B) while ensuring that messages are supportive of and consistent with HBX's value propositions.
Monitors social media accounts and serves as first source of information regarding HBX programs for prospective participants; composes personalized communications to participants while utilizing templates and incorporating current marketing messages.
Organizes and conducts informational sessions, social media Q&A sessions, and other in-person and online one-to-many student information sessions.
Serves as project manager for marketing activities associated with annual past participant HBX ConneXt event and new course launches, including the creation of long-term project plans, tracking project milestones and deliverables, and managing diverse stakeholder needs.
Supports content and campaigns across channels, including social media, email, online and live events.
Represents HBX at external events, conferences, and sponsorships.
Coordinates the development of content for the HBX blog, working with the Marketing Manager to develop and execute a content release calendar.
Works closely with the creative team, internal designers and external vendors to develop dynamic marketing materials and online content.
Assists with planning and execution of video assets including the identification of participants for testimonials, coordinating schedules, and securing HBS owned and operated space.
Assists with PR execution including pitching stories (online and in-person) to gain media coverage.
Holds purchase card for the Marketing team and completes required documentation in a timely manner.
Orders printed materials and other program support materials.
Provides back-up coverage to Marketing Coordinator and Marketing Manager.
Other duties as assigned.
Cover Letter is Required.
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Harvard Business School is unable to offer visa sponsorship for this opportunity.
Strong customer service orientation, with excellent written and verbal communication skills
Strong attention to detail
Ability to manage multiple streams of work with competing priorities
Comfort working in a constantly changing environment; flexibility and sense of humor are critical
Desire to learn and grow in a highly dynamic organization
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 46262BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.