Associate Director for Marketing and Special Events
The University of South Carolina
August 10, 2018
Columbia, South Carolina
Classification Title: Public Information Director II
College/Division: Division of Student Affairs and Academic Support
Department: SAAS Undergraduate Admissions
Advertised Salary Range: $59,100
Advertised Job Summary:
Reporting to the Senior Associate Director for Marketing and Recruitment, the Associate Director for Marketing and Special Events leads the strategic marketing efforts for the University of South Carolina within the Office of Undergraduate Admissions. S/he will focus on student-centric strategies and develop marketing and event plans that drive awareness and student engagement from initial student prospect through enrollment. The Associate Director will lead a team of admissions professionals who are responsible for the planning, development and implementation of marketing strategies to include a combination of special events, print publications, letter generation, outreach mailings, web and digital communication, social media, market research, and one-on-one personalization. S/he is responsible for assisting in the collaboration among various campus partners and academic departments to provide a streamlined marketing approach for the pre-enrollment student life cycle. The Associate Director must stay up-to-date on current marketing and event trends in enrollment management and be in a position to impact marketing decisions with data, analytics, and assessment.
The Associate Director will play a critical role in establishing, maintaining, and assessing the competitive position of USC's undergraduate recruiting and admissions efforts. S/he will work collaboratively with the director, senior associate director, peer associate directors, and assistant directors in planning and implementing admissions strategies, programs, and initiatives.
Some overtime and travel (both one-day and overnight) is required.
Advertised Minimum Qualifications :
Master's degree and 6 years professional experience related to the development and dissemination of informational material, or Bachelor's degree and 8 years related experience. Possess a valid driver's license and ability to operate a motor vehicle. Ability to occasionally travel overnight for recruitment purposes.
Full/Part Time: Full Time
Internal Number: 37439
About The University of South Carolina
The University of South Carolina System is comprised of the state’s flagship university in Columbia (founded in 1801 and currently one of the top 50 “Best Colleges” according to U.S. News and World Report), three regional comprehensive universities (USC Aiken, USC Beaufort and USC Upstate), and Palmetto College consisting of four two-year campuses (USC Lancaster, USC Salkehatchie, USC Sumter, USC Union and Fort Jackson/Extended University). Together, the USC System institutions offer more than 450 degree programs on campus and online and are uniquely positioned to meet the state’s educational, cultural, health and research needs. The System employs nearly 14,000 people who work daily to improve the lives of students, fellow South Carolinians and the world. Our diverse engaged faculty and staff enjoy a dynamic and intellectually stimulating work environment.