Individual must be able to travel between Lynn and Danvers campuses as needed
The Writer & Visual Content Developer will be responsible for creating a variety of content for various media and digital channels to support the efforts of the college's Marketing Communications Department. This includes writing for web, e-marketing, digital advertising, short and long print collateral, and video; and, collaborating with designers and vendors to package copy and visuals for everything from CMS-generated web pages to eblasts to infographics and hard copy brochures. Provide content with headlines, body copy, captions, call-outs, calls-to-action and, for online media, links that drive click-throughs and traffic to NSCC's website and landing pages. Work with designers and supervisor to conceive and brainstorm campaigns and concepts for story-telling and content marketing through copy, visuals and interactive assets, including staging photo shoots and/or scripting video content and planning appropriate usage across multiple channels.
DUTIES & RESPONSIBILITIES:
Write, edit and refresh content for CMS-generated landing pages;
Write, edit and update eblasts to prospective and current students and general college community;
Crate action-oriented leads and copy for digital advertising and direct mail collateral, brochures, and rack cards;
Develop student success stories and faculty/staff/alumni profiles through research and interviews and identify appropriate staging channels
Develop customized social media calls-to-action promoting operational "need to know" information for students, faculty, staff, general college community and public
Experiment and innovate with new content channels, video and campaigns
Track effectiveness of content strategy and provide analysis and recommendation
Interpret insights and community conversations into actionable recommendations and campaigns
Manage content review and approval processes
Monitor and manage content shelf-life
Support graphic designers with digital asset management system
Other duties as assigned
SUPERVISION RECEIVED: Reports to Executive Director of Marketing Communications
SALARY: $26-$30 per hour. Non-benefited position, 20 hours per week.
STARTING DATE: ASAP
To be considered, please submit:
2.) Cover letter outlining how your experience meets the qualifications of this position.
3.) Writing Samples (1 each): Digital ad, print ads, landing page, e-marketing and brochure (PDFs, JPGs, or links to digital content acceptable)
Bachelor's degree required, minimum of 3-5 years' of related experience, or an equivalent combination of education and experience
Excellent and accomplished writing, review, editing, and proofing skills
Familiarity with SEO strategy, especially as it applies to content
Knowledge of Adwords, Google Keyword Planner
Knowledge of Google Analytics
Knowledge and familiarity with AP Style Book, Columbia Guide to Online Style, Purdue style guides
Familiarity with value of graphic design for digital and print mediums
Adherence to deadlines and multiple production schedules
Focus and attention to detail, accuracy, timeliness and collaboration.
Ability to receive good-faith project-related critique and editing from supervisor and/or content owners
Must possess ability to analyze problems and to provide creative solutions
Bi-lingual (English and Spanish) a plus
Ability to travel between Lynn and Danvers campuses as needed
Successful experience interacting with culturally diverse populations required
Additional Salary Information: $26-$30 per hour. Non-benefited position, 20 hours per week.
NSCC is one of 15 Massachusetts community colleges. The college serves 26 cities and towns along the coastal region from north metropolitan Boston to Cape Ann. Since its founding in 1965, NSCC has grown from a single building to three campuses, and from five to nearly 90 academic programs of study. The college has an urban campus in downtown Lynn, a suburban campus in Danvers and a cosmetology and culinary center in Middleton. Nearly 35,000 students have graduated from NSCC. The college is accredited by the New England Association of Schools and Colleges, Inc., through its Commission on Institutions of Higher Education.
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