Director, Content Strategy - Marketing and Communication Division
Carnegie Mellon University
September 8, 2018
Director, Content Strategy - Marketing and Communication Division-2010400
Carnegie Mellon University is a private, global research university that challenges the curious and passionate to deliver work that matters. Our world-class institution has distinctive areas of excellence and a culture marked by ambition and a deep, practical engagement with challenges facing society. We continue to produce talented alumni and draw faculty and staff eager to be a part of the university's creative, dedicated and close-knit community. We place emphasis on practical problem solving, interdisciplinary learning, an entrepreneurial spirit, and collaboration.
The Marketing and Communication Division is searching for a Director of Content Strategy. This is an exciting opportunity if you thrive in an interesting and challenging work environment. In this role, you will serve as CMU's Editor-in-Chief, with primary responsibility for capturing and articulating the stories that capture and bring alive this remarkable institution, coordinating the channels through which those narratives are told, and ensuring execution at the highest level.
Reporting to the AVP for Content and Communications, you will be a senior leader within the division and a key coordinator among other communicators across the university. You will develop a comprehensive content strategy while raising standards and developing talent. To be successful, you will understand the wide variety of communication channels — including news announcements, long-form narratives, social media, multimedia and other content, ensuring they are integrated. The content delivered will be creatively and strategically implemented for maximum impact across a variety of audiences. Close coordination with the university's visual brand, the multimedia and graphic content, and the way in which the brand is applied and perceived, will be an additional focus of your portfolio, as well as alignment with media relations outreach and strategies and the internal communications efforts.
Core responsibilities will include:
Identify and articulate the messages and stories that will raise the visibility of CMU around the world, and resonate with members of the university community and other key partners in support of the university's priorities;
Direct and coordinate the university's approach to major announcements, developments and initiatives, planning the use of different media and assigning appropriate staff for comprehensive communications plans;
Harness new media and new approaches to help tell the university's story; improve quality of writing and additional key skills across the division;
Create a content strategy for integrating channels and outreach across all platforms;
Coordinate and collaborate with the Senior Director of Media Relations on the innovative use of social media to support and promote other forms of storytelling, and as a standalone form of communication and engagement, particularly with students, prospective students, alumni, and other target audiences;
Newsroom and campaign style planning to ensure long-term success of message penetration;
Lead the development of dynamic storytelling utilizing creative writing, multi-media and graphic elements to tell the most compelling narrative;
Develop venues and systems to coordinate editorial work within Marketing and Communications, and across colleges, departments, and other administrative divisions; build collaboration and a vision of shared goals among communicators campus wide;
Work closely with the Creative Director around CMU's overarching brand, the identity guidelines, and CMU's brand strategy development, particularly as it relates to verbal and visual content;
Help recruit and retain an editorial staff that is professional and reciprocal, and help champion a workplace that inspires and rewards the best work;
Work to develop and execute effective measurement of editorial activities, audience segmenting and targeting.
Flexibility, excellence, and passion are vital qualities within the Marketing and Communication Division. Inclusion, collaboration and cultural sensitivity are valued competencies at CMU. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the university through their work.
You will demonstrate:
Outstanding writing and editing skills are a pre-requisite.
Keen understanding of what is newsworthy and what will move the needle.
Ability to write for different audiences utilizing different forms of storytelling.
Multimedia capabilities (photography, video, web) a plus.
Work independently and effectively, and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
A high level of integrity, credibility, respect and team collaboration.
Research skills and business insight with a fluency in topical news and culture.
Bachelor's degree in English, journalism, communications, business, or other relevant field; Master's highly desired.
Minimum of 10-12 years as a leader in multi-channel content creation.
Management experience required; ability to lead and inspire a campus of content creators and creative personnel to achieve goals.
Ability to work after hours and on weekends when appropriate.
Internal Number: 2010400
About Carnegie Mellon University
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.