This position is responsible for implementing a comprehensive marketing plan to increase understanding and awareness of Housing & Residence Life services and programs. The position will collaborate with other staff in the department and the Division of Marketing and Communication to produce marketing materials that highlight the value of Housing and Residence Life. This includes conceptualizing and producing high-quality and high-impact print electronic materials for publication, web, and social media.
Developing a brand identity in alignment with the University's branding initiatives, graphics standards and style guides.
In collaboration with Housing leadership team and the Division of Marketing and Communications, developing communication strategies and materials to promote programs and services as well as keep current and prospective students informed of department's updates and activities.
Creating programs and activities designed to recruit, engage, and retain students to live on campus.
Creating electronic and printed publications, fliers, brochures, displays, video, emails, annual reports, promotional items, digital ads, signage, and presentations.
Serving as the primary editor to department's website using OU Campus web content management system. Willingness to learn any new system required by the university.
Overseeing department's social media presence (Facebook, Twitter, Instagram, etc.)
Creating and maintaining an annual marketing, outreach and promotions calendar to track deadlines and coordinate among the department and the Division of Marketing and Communication.
Tracking marketing and communication expenditures.
In collaboration with Student Development and Housing assessment committees as well as the Division of Marketing and Communication, performing market research, surveys, and focus groups to gather customer feedback, improve satisfaction and build marketing campaigns.
Responsible for knowledge, implementation and proficiency in key and current software and technology tools available for use in media processing and graphic design.
Coordinating housing tours, Operation Move-In, and other duties as assigned.
Internal Number: 161967
The University of Tennessee at Chattanooga is an engaged, metropolitan university committed to excellence in teaching, research, and service, and dedicated to meeting the diverse needs of the region through strategic partnerships and community involvement.