SMG, the leader in privately managed public assembly facilities has an excellent and immediate opening for a Director of Marketing and Public Relations at SMG-OKC. This position oversees the public relations and marketing activities for Chesapeake Energy Arena and Cox Convention Center, including event marketing, national publicity campaigns, advertising and interactive marketing.
Essential Duties and Responsibilities
Lead efforts in creating strategies to increase ticket sales for events Creates and supervises marketing plans for ticketed events and SMG Special Events to include all available services, public relations, media placement, promotional development and non-profit opportunities. Directs the public relations image of the facility. Establishes and maintains relationships with media, industry influencers and key community and strategic partners as well as on all social media avenues. Plan and manage public relations and internal communication program designed to create and maintain a favorable public image. Manage and maintain the company's corporate image and identity, which includes the use of logos and signage. Act as a creative director with internal staff and outside advertising agency to develop marketing collateral as needed. Aggressively seeks new contacts and maintains working relationships with OKC Thunder, all media representatives, civic and industry organizations. Recognizes opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and/or SMG Corporate. Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible. Remains current on national trends in the industry and local market changes that affect the facility. Responsible for maintaining cutting-edge status on new ideas or technologies related to website, mobile apps, social media, advertising/media opportunities, promotional items and Annually produce collateral such as marketing plan, year-end recap, year-end video and client parties, etc. Evaluate current marketing and sponsorships to ensure greatest return on investments and most efficient use of assets. Serves as a liaison with downtown agencies. Oversee Social Networking Data Analytics information obtained by Graphic Designed and Analytics Coordinator Create best-practice reports based on data mining, analysis, and visualization. Maintains, at all times, high standards, positive attitude, and professional appearance. Develops marketing staff by providing information, educational opportunities and experimental growth opportunities.
Directly supervises Managers, Assistants or Coordinators in the Marketing Department. Carries out supervisory responsibilities in accordance with SMG's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
Excellent written and verbal skills, including strong proof-reading Ability to prioritize multiple projects and meet deadlines Ability to effectively supervise and motivate staff Excellent communication skills Demonstrate high level of energy and self-motivation to work effectively and enthusiastically with co-workers Professional presentation, appearance and work ethic To perform this job successfully, an individual must be proficient in Adobe Creative Suite (primarily Photoshop and InDesign), MS Office software and windows. Website maintenance and basic HTML knowledge needed. Ability to work flexible hours in addition to normal business hours Ability to travel occasionally require
Minimum Education and Experience
Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations or related field preferred Minimum of 4 years of experience in marketing preferred within a large concert arena or sports venue. 3+ years supervisory experience
NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
No Phone Calls
SMG is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor
Internal Number: 4882
SMG, the world leader in venue management, marketing and development, was founded in 1977 with the management of our first facility, the Louisiana Superdome. We soon grew to manage convention centers, exhibition halls and trade centers, arenas, stadiums, performing arts centers, theaters, and specific-use venues such as equestrian centers. SMG's clients benefit from the company's depth of resources and its unparalleled expertise, leadership, and creative problem-solving. Our successful growth has been built on the many partnerships, relationships, and resources we have developed with our clients — both municipal and private. This unique combination of resources, relationships, and expertise has allowed SMG to define and refine the industry throughout its history. Our ownership and team of dedicated corporate support personnel make us unrivaled in the field of private facility management.