The National Association for College Admission Counseling (NACAC) has an opening for the position of Marketing Manager for Digital Content and Publications in the National College Fairs Department. The marketing manager provides support for National College Fairs Programs and Services, with an emphasis on marketing, publications and technology, and the management of resources to ensure the successful implementation of all National College Fair programs. Must be able to anticipate project needs, discern work priorities, and meet deadlines. Serves as an official representative for the association at college fairs so some travel is required.
NACAC is an education association of more than 15,000 postsecondary and secondary schools, organizations, counselors, and college admission and financial aid officers that work with students as they make the transition from high school to postsecondary education. NACAC offers competitive compensation, an excellent benefits & retirement package, and a convenient location near the Clarendon metro station in Arlington, Virginia.
Collects and verifies information to produce National College Fair (NCF), Performing and Visual Arts (PVA), and STEM registration booklets, newsletters, and exhibitor manuals.
Reports to the associate director of National College Fairs, programs and services for all NCF website content, changes, and standards. Responsible for writing, editing, and proofreading National College Fair web content.
Provides program content and recommendations regarding web technology trends through research, webinars, and workshop attendance.
Acts as the liaison with the communications department and external vendors for the design, layout, and production of National College Fairs promotional materials.
Works with National College Fairs management team, external vendors, and communications department to ensure projects are on schedule.
Cultivates relationships with external vendors and ensures proper execution of marketing initiatives.
Manages all department’s mailings to ensure timely delivery.
Develops, writes, and initiates delivery of email marketing campaigns.
Contributes to a comprehensive marketing plan for National College Fair programs, including NCF, PVA, and STEM lead retrieval.
Identifies opportunities for cross-promotion of National College Fairs, Performing and Visual Arts, and STEM programs.
Ensures that lead retrieval is fully integrated through all marketing outlets, including publications, websites, print, radio, and television media.
Works closely with the event managers to ensure that production and distribution of marketing materials are executed.
Responds to calls and emails from members interested in the program.
Maintains relations with other organizations and exhibitors that are involved in the promotion of the National College Fair programs.
Maintains responsibility for onsite fulfillment of contributor agreements.
Plans, organizes, and implements events and provides onsite management of college fairs.Provides onsite supervision of local arrangements committees, exhibitors, decorator, facility personnel, security, paramedics, TRC, and other vendors to ensure contract fulfillment.
Provides lunch time and back-up staffing for the front desk per scheduled rotation or as required.
Creates and posts National College Fair Program events on social media (Facebook, Twitter, etc.)
Performs other duties as assigned.
Bachelor’s degree in liberal arts or other related discipline.
A minimum of two years of work experience in a marketing and/or educational environment involving both frequent interaction with people and the application of analytical skills.
Knowledge, Abilities and Skills
Excellent written and oral communication skills including writing, proofreading, documentation, and organizational skills
Close attention to detail
Proficiency using the latest versions of Microsoft Word, Excel, PowerPoint, Outlook
Knowledge of mail merge construction and internet searches
Experience with web writing, editing and site content
Ability to finish projects per deadlines.
To apply, interested candidates are required to submit a cover letter, salary requirements, and résumé via email to email@example.com.
EOE M/F/D/V. NACAC is an equal opportunity employer.
Additional Salary Information: Additional Salary Information: 10% 403(b) retirement contribution that is immediately 100% vested; generous paid time off leave; 12 paid holidays; half paid day off on birthday; summer hours compressed work weeks with every other Friday off; employer subsidized health/dental/vision insurance (POS or PPO plan); employer paid disability/life/AD&D insurance; employer paid parking or metro SmartBenefits contribution; and more!
Internal Number: 12212018
About National Association for College Admission Counseling
The National Association for College Admission Counseling (NACAC) is a growing nonprofit education association located in Arlington, VA that is comprised of 16,000+ member postsecondary and secondary school counselors, independent counselors, college admission and financial aid officers that work with students as they make the transition from high school to postsecondary education. NACAC currently has a $17+ million budget and 65 employees.