Think About Your Eyes is a national campaign supported by leaders in the vision industry, The Vision Council, and the American Optometric Association. The campaign raises awareness about the importance of comprehensive eye exams and encourages people to see the eye doctor annually. The TAYE Sr. Marketing Manager is responsible for the campaign’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy.
Develop and deliver integrated marketing strategies for the Think About Your Eyes Campaign across traditional media and digital channels
Act as the main point of contact to and among agencies for all marketing functions
Provide strategic direction and manage all agency relationships related to:
media buying and placement
paid search and display advertising
Manage all development and maintenance of media and advertising assets
Establish and manage relationships with advertising sales agents to obtain the best prices and values for the TAYE campaign; oversee bid management
Track spending for all marketing and ensure efforts stay within budget
Monitor and evaluate campaign tactics against campaign goals and benchmarks
Develop and implement a research plan to measure campaign outcomes (including test & control, marketing mix model, and surveys)
Direct market research and provide on-going analysis of the competitive environment and consumer trends
Develop and implement strategies and tactics for partner engagement
Oversee the development of B2B marketing resources including infographics, email templates, posters, etc.
Serve as the liaison to the Marketing Committee
Bachelor’s degree in marketing, public relations, communications, or general business; Master’s degree preferred.
Proven track record of success in senior marketing roles and managing large-scale consumer facing campaigns.
Confident, driven and dynamic leader with ability to present to large audiences.
Entrepreneurial mindset with the ability to spot original branding opportunities.
Experience managing agency and vendor relationships
Competence in marketing goal setting, analytics and strategic marketing measurement;
Exceptional knowledge of digital trends and new technologies pertinent to driving digital audience growth and engagement
Professional demeanor in written and oral communication
Comprehensive medical, dental and vision insurance
Flexible spending Account
Group life insurance
Short-term disability coverage
Long-term disability coverage
15 days of paid leave per year
11 paid holidays per year
1 day of paid Birthday leave per year
Employee assistance program
Reimbursement for educational and training expenses
Business casual work environment
About The Vision Council
Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry. We position our members to be successful in a competitive marketplace through education, advocacy, consumer outreach, strategic relationship building and industry forums.
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