As Assistant Vice President of Membership for the Association for Advanced Life Underwriting (AALU), you will report to the Senior Vice President of Business Development & Marketing, manage a staff of two, and actively drive membership and revenue. You will play a pivotal role in the continued growth of AALU by improving our value proposition and engaging new members. One of our top strategic priorities is to exponentially grow our membership and we’re already achieving significant successes. You will proactively approach individuals and organizations within the industry, share our value proposition, and engage them as new members. Our priority is to create an inclusive environment that attracts younger, more diverse new members.
In this role, you will provide the strategic direction for membership growth, leveraging internal staff and outside resources to accomplish our ambitious goals. We have strikingly little bureaucracy here, so you can put your ideas into action. You will lead our volunteer leadership programs, engage with our current members, and talk every day with potential new members.
AALU’s members help individuals and families secure their retirement and maintain financial independence in the face of potential catastrophe. Our members work with businesses large and small to protect their employees, finance benefit plans, and provide liquidity in a crisis. Our own members often pass their businesses down through generations. Our members’ work is noble – we are there for people in their time of need.
Our mission is to advocate on behalf of our members who promote the financial and retirement security of the American people. Since 1957, we have provided our members with essential tools and services for professional development, networking, and advocacy. We are the voice in Washington to help defeat excessive regulations and increased taxation, saving our members time and money.
Goals for Your First Year
Increase membership. We have a total membership of more than 2,100 members. Our goal is 3 percent annual growth of professional members during the next year.
Evaluate and expand our membership categories. You will lead us in assessing new categories, pricing strategies, and membership benefits which will lead to incremental growth of the organization.
Develop a deliberate volunteer development program. You will actively invite new members to be volunteers.
Represent AALU. You will build relationships, cultivate potential new members, promote membership and make connections in our community.
Work with the SVP of Business Development & Marketing to create new member programs, such as an affinity program.
Grow revenue through the creation and implementation of sales and marketing practices that meet the unique needs of the financial security professional.
Build and motivate a small team of sales people.
Develop and utilize AALU member key contacts for assistance in the solicitation process outside of the recruiting teams.
Attend industry and company events to build relationships and recruit new members. This will require some travel.
Coordinate with other departments to develop and qualify leads.
Provide insight into the views of prospects and new members for purposes of product and service development, analysis, and planning.
Bachelor’s degree and at least 8 years of experience in membership, sales, or business development. Experience working in a customer-focused environment.
At least 3 years of management experience. Ability to build and lead a successful sales team.
Strong written and verbal communication, and a great phone manner. Strong business acumen; ability to relate to corporate executives and highly successful independent business leaders. Ability to give executive-level presentations.
Knowledge and experience with issues pertaining to life insurance and annuity products is a plus.
Results-driven. You see the big picture, monitor your key growth performance metrics, and take the action necessary to produce results. You work with a sense of urgency. You don’t wait for things to happen; you initiate action and make things happen.
Strategic. You have the ability to think creatively and develop strategic messaging. You are open to new ideas and enjoy thinking of new ways to structure member benefits.
Collaborative. You want to produce effective and efficient results by building internal relationships and learning best practices.
You are naturally curious and love to learn. You are open to new ideas and are willing to change. You know what questions to ask and when.
Service-oriented. You take the time to learn what’s valuable and important to others. You are member-focused and committed to providing the highest level of service while remaining aligned with the mission of the organization.
Problem-solver. You are comfortable with the inevitable changes that are brought about as a result of rapid growth and development. You smoothly manage through ambiguity and are able to shape answers to questions when no template exists.
Self-assured. You communicate and coordinate effectively at every level. You instill trust and confidence with internal staff and external entities. You are not easily discouraged.
What’s Attractive to the Right Candidate?
This is a high-value, high-visibility role with great potential for you to turn ideas into action and add real value for
There is significant potential for growth. Our recent CEO change has enabled us to reevaluate our mission and expand our offerings to serve new segments of the industry. With a large number of potential members, you can make a big impact here.
You will enjoy working with a highly capable leadership team and colleagues who are devoted to AALU’s success. We are a collaborative team with a focus on culture; this is a special place to work.
We offer competitive compensation/commission and generous benefits that include three weeks of vacation plus sick and personal leave; medical, life, and travel insurance; 401(k) savings plan; profit-sharing plan; short- and long-term disability; employee assistance; health club/professional development memberships; and flexible work hours.
Simply email your resume to Aileen Hedden at firstname.lastname@example.org with “AALU – AVP, Membership #2018-2407 ASAE” as the subject of the email. Please include your resume as a Word or PDF attachment to the email, and paste your cover letter in the body of your email.
Staffing Advisors has been engaged to find the right candidate and is committed to helping create a diverse work environment for our client. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history.
Internal Number: 2018-2407
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