AOPA seeks a strong and experienced leader to lead the organization’s communications and marketing efforts. The successful candidate will provide vision, leadership, and implementation of strategic communications, sustainability branding, and media relations across print, electronic, and multichannel platforms. This role will position the industry as a sustainability leader by building awareness among the public and members.
Working closely within AOPA’s executive leadership team, and at the direction of the Executive Director, the individual will work closely with internal colleagues, multiple consultants, and be responsible for all aspects of communications and marketing for the organization. This position works closely with and reports directly to the Executive Director.
Creates and implements strategic communication plans in the areas of public awareness; national, local, and trade media relations; external stakeholder relations; and social media to position AOPA as a leading authority on industry issues and enhance the visibility, perception, and reputation of the Association and the industry.
Develops and coordinates the promotion of AOPA programs, products, services, and events to members, target markets, and key stakeholders through clear and consistent communications and marketing to support strategic goals.
Directs, writes, edits, and manages content for outgoing communications including monthly magazine, newsletters, blog posts, social media channels, videos, news stories, membership recruiting materials, sponsorship brochures, e-mail campaigns, articles for external media sources, presentations, and other collateral as required.
Working collaboratively with internal colleagues, generates a compelling value proposition for AOPA’s programs and events to drive branding and messaging.
Identifies and employs new communication tactics, marketing products, engagement tools, and distribution channels to improve delivery and recognition.
Qualified candidates should have:
5+ years of proven success in marketing communications, including the development and implementation of multi-year tactical campaigns for marketing, brand management, and strategic communication. Background in nonprofit membership organizations and/or associations is preferred.
Ability to work collaboratively with colleagues and members alike.
Experience in publishing and managing content of a monthly magazine, managing multiple authors, designers, and vendors.
Bachelor’s degree in marketing, communications, public relations, or related field.
Ability to handle a large workload while maintaining an upbeat and positive approach.
Proven track record of strategic planning and effective implementation.
Excellent organizational, interpersonal and communication skills.
Previous experience with the Microsoft Office Suite, Adobe Creative Suite, and website maintenance is required. Experience with Google Analytics and email marketing tools (e.g., Constant Contact) is preferred.
Must have strong project development and management skills, excellent attention to detail, and like working in a small office team environment. Occasional travel. Non-profit/trade association experience preferred.
About American Orthotic and Prosthetic Association
The American Orthotic & Prosthetic Association (AOPA) is a national trade association committed to providing high quality, unprecedented business services and products to O&P professionals. Since our founding in 1917, we have worked diligently to establish ourselves as the voice for O&P businesses. Through government relations efforts, AOPA works to raise awareness of the profession and impact policies that affect the future of the O&P industry. AOPA membership consists of more than 2000 O&P patient care facilities and suppliers that manufacture, distribute, design, fabricate, fit, and supervise the use of orthoses (orthopedic braces) and prostheses (artificial limbs). Membership in AOPA represents a professional milestone; it is recognition of leadership and achievement in the O&P community.