As a Digital Marketing Program Manager at ICW Group, you will create digital campaigns designed to increase ICW Group brand awareness, customer engagement and brand loyalty in order to support the growth goals of the company. You are passionate about understanding customer behavior to help elevate our brand. By tapping into your superior communication skills, you craft creative and engaging cross-channel campaigns to drive brand value. You possess the innate ability to employ digital strategies that drive engagement with both new and existing customers. By thinking big picture, you can analyze data to both measure and optimize effective messaging. Do we have your attention? Intrigued by this opportunity? Keep reading to see if we are describing you and your expertise…
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leads the direction of the company’s digital growth marketing efforts
Owns the digital roadmap by implementing multi-faceted digital marketing campaigns across multiple platforms.
Utilizes a range of digital marketing platforms, techniques, and metrics including Email, SEO, CTR, heat mapping, Pardot Analytics,Social Media, A/B Testing, Gated content/landing pages, Web analytics, evaluation of user trends, etc.
Collaborates with the fellow marketing team and cross departmental stakeholders.
Identifies new trends in digital marketing, evaluate new technologies and ensures the brand is at the forefront of digital marketing developments.
Leverages digital media to strengthen brand awareness and engagement among current and prospective customers
Develops digital strategy that defines, measures and increases conversion.
Develops strategies to drive prospective customers to company web sites.
Creates content and executes effective digital marketing/media campaigns.
Maximizes impact and effectiveness of company’s multiple web assets.
Leverages and grows company’s social media marketing efforts.
Leverages data for business decision processes
Analyzes and tracks customers’ interaction with digital assets to drive increased brand engagement.
Develops meaningful metrics that communicate results and provide ongoing reports to management.
Recommends and develops new content to enhance customer experience, increase customer value and satisfaction.
Collects intelligence regarding competitive marketing activity in the digital arena.
Creates models for proposed marketing initiatives to drive ongoing improvements in sales and profitability.
Leverage and translate customer data to develop actionable strategies to improve experiences across all channels.
Bachelor's degree or equivalent in digital marketing, communications or related discipline.
7+ years of experience in digital marketing field, including content development, web strategy, and marketing planning.
Highly skilled at using marketing automation tools (e.g. Pardot, Marketo) and working with enterprise CRM platform (e.g. Salesforce).
Advanced social media marketing skills.
Demonstrated ability to analyze and present digital marketing data, create and execute email marketing campaigns and generate leads.
Advanced skills in writing and optimizing digital content.
Professional experience using a content management system, such as Word Press.
Experience within B2B marketing and financial services is a plus.
If we have described your skills and passion, we would love to hear from you about our opening in ICW Group’s Enterprise Marketing Team.
About ICW Group
Based in San Diego, ICW Group Insurance Companies is the largest group of privately held insurance companies domiciled in California. Quoting more than $3 billion annually, ICW Group represents a group of Property, Auto and Workers’ Compensation insurance carriers, including Insurance Company of the West and Explorer Insurance Company.
ICW Group is recognized nationally as an industry leader in helping policyholders achieve fewer and less costly claims, and is committed to meeting the needs of its policyholders and elevating the trusted agents and brokers who advise them. The company offers its insurance products through an independent network of experienced and professional agents and brokers.