Reporting to the Digital Engagement Manager in the Office of Strategic Growth Initiatives at Harvard's Division of Continuing Education (DCE), the Digital Marketing Coordinator serves as a key member of the marketing team focusing on developing engagement initiatives that support an integrated brand strategy. This role is responsible for coordinating e-mail efforts to support the pillars of DCE, including Harvard Summer School, Harvard Extension School, DCE's Professional Development Programs, and Harvard's Institute for Learning in Retirement.
Alongside the Digital Engagement Manager, Digital Marketing Coordinator is expected to play a critical role in contributing to ambitious DCE-wide growth goals. A successful candidate will be a digital-savvy marketer, focused on assisting with, creating, and measuring online marketing campaigns.
Works with content team and program marketing specialists to develop targeted e-mail campaigns for their respective audiences
Builds expertise in e-mail marketing, keeping apprised of best practices and emerging trends, and making recommendations for new opportunities that align with marketing goals
Develops expertise in the Division's e-mail marketing platform (Salesforce Marketing Cloud), and identifies new ways to use e-mail marketing and testing to achieve Division's goals
Creates automated communication plans triggered by events or user actions and also sends ad hoc e-mails to various audiences as needed
Writes and edit all components of copy for email marketing and construct marketing automation flows in Salesforce Marketing Cloud Journey Builder. Design and manage e-mail marketing and nurture campaigns, including: A/B testing, database segmentation, and continual optimization for KPIs
Monitors and reports e-mail metrics, including conversions and trends, and provides reporting and comparisons to internal and external benchmarks
Maintains, monitors, and optimizes email messages to ensure that they align with marketing and organizational goals
Facilitates exchange of email marketing data and lists with external vendors in compliance with Harvard and DCE policies
Manages email campaigns executes through partners, and measures and reports on effectiveness
Ensures messages are meeting brand standards across teams and the organization
The Division of Continuing Education (DCE) comprises several entities including the Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 13,000 students per year in approximately 65 liberal arts and professional fields. More than 650 open enrollments online and classroom courses are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 300 courses on the Harvard Campus to 6,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering about 60 two-day, noncredit courses annually.
All formal offers will be made by FAS Human Resources.
Harvard offers an outstanding benefits package including:
Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year. Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date. Retirement: University-funded retirement plan with full vesting after 3 years of service. Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools. Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute. Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services. Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.
Salary Grade: 055
Union: 55 - Hvd Union Cler & Tech Workers
Bachelor's degree in business, marketing, communications, or related area.
Three plus (3+) years' experience in email marketing, and/or communications and/or experience related to this field of work.
Experience with Salesforce Marketing Cloud, or similar marketing automation platform
Familiarity with social media platforms, e-mail management, and analytics systems (i.e. Hootsuite, Domo, and Google Analytics)
Knowledge of best practices in e-mail marketing
Understands writing and positioning digital content
Excellent written communication skills and keen editorial eye
Strong organizational skills
Strong interpersonal communication skills including the ability to collaborate with internal and external teams, such as students, faculty, and staff
Experience working in higher education is a plus, as well as an interest in the educational landscape related to nontraditional students and lifelong learners highly desired
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48173BR
About Harvard University Division of Continuing Education
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.