Note: Not all unique aspects of the job are covered by this job description.
The Office of the Vice Provost for Teaching and Learning (VPTL) delivers Stanford University courses and programs online, on campus, and at the work site. The Marketing Specialist (MS) reports to the Associate Director of Communications and Marketing and, with minimal supervision, ensures the timely and efficient creation, posting, and delivery of marketing messages, campaign reporting, database management, and reporting. The MS participates in the development, implementation and maintenance of the VPTL integrated marketing/communications plan, including: paid advertising, email communications, and VPTL main web site updates, ensuring that all meet VPTL goals for enrollment, lead generation, and customer engagement.
The MS works with the VPTL communications and marketing team, program managers, customer service, distribution, and current, past, and potential students on a regular basis and with program teams as needed.
The successful incumbent must have excellent oral and written communication skills, knowledge of online marketing principles and best practices, demonstrated experience with Excel, Word, PowerPoint; use of project management tools like TeamWork; Excel statistical features, preferred; some knowledge of HTML, Drupal, and marketing automation software (Marketo) a plus. CORE DUTIES
Work closely with the Associate Director to create and maintain an online marketing schedule, which includes lead generation campaigns and lead nurturing communications plans
Create and post announcements and events to the VPTL website. Daily implementation and maintenance of email campaigns, copy, and creative
Monitor trends and investigate campaign metrics
Identify and analyze new operating efficiencies within online marketing
Prepare marketing reports and presentations prior to weekly and quarterly reviews, senior staff meetings, strategy development team meetings, etc.
Occasionally work in marketing automation software (Marketo) to run lead nurture campaigns and track results (some basic html proficiency needed)
Schedule and deliver content to outside vendors for lead generation marketing campaigns
In designated project management software tool, document and track all marketing and communications projects.
Consolidate results and prepare regularly scheduled reports and dashboards on project status and performance
Create and maintain VPTL web site content using Drupal CMS web site, including landing pages, calendars, announcements, videos, and highlighted courses and certificates.
Research companies, industries, target markets, competitive institutions, and competitive course offerings to support marketing and partner relations initiatives.
Education & Experience: Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience. Bachelor's Degree in Business, Marketing, Communications or a related discipline and project management certificate preferred. Knowledge, Skills and Abilities:
Previous experience in product, program and/or services marketing.
Ability to drive cross-functional groups toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Understands how to implement integrated marketing programs across channels including digital and print.
Experience with market research and data analysis.
Demonstrated problem solver.
Excellent written and oral communication and presentation skills.
Strong analytic skills
Ability to proactively work with minimal management direction
Ability to work under pressure in a fast-paced environment
Ability to multitask
Comfortable working in a team environment
Ability to learn new skills and internal processes very quickly
Ability to navigate and manage multiple applications in the Microsoft Windows operating system, internet browsers, databases
Must be proficient at editing HTML, and have working knowledge of web usability principles and best practices
Experience with TeamWork or other project management software
Experience with email campaign management software, online advertising, online survey software, and marketing automation tools desired (preferable Marketo)
Experience with website analytics, measurement, and online customer behavior measurement tools a plus
Demonstrated proficiency with Microsoft Office (Word, Excel, PowerPoint). Must be able to use functions within Excel, manipulate data, work with pivot tables, and generate graphs and tables
Certifications and Licenses: None
Location: Vice Provost for Teaching and Learning, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford University is an ...equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.