Newton Investment Management is a global investment management firm, founded in 1978 and owned by BNY Mellon. We manage $67.5 billion (as at September 30 2018) for clients around the world including public and private-sector pension plans, corporations and endowments, and, via our parent company, individuals. We use bottom-up security selection tied with a thematic framework to create and manage strategies that help secure our clients' futures, with particular expertise in absolute-return, income-focused, high conviction and sustainable investing. Our North American team is currently at an exciting stage, and the focus for this role will be to support the team's growth objectives by generating awareness of the Newton brand and reinforcing consideration of our strategies.
This role will focus on Newton's marketing efforts in North America for both institutional and intermediary clients. However, as a member of a relatively small marketing team, the individual will also be required to collaborate closely with London-based digital, content and channel colleagues to deliver both North American and wider global projects.
In addition to key stakeholders in the Newton commercial team, the role will partner very closely with our marketing and sales colleagues in BNY Mellon Investment Management and BNY Mellon Private Wealth who are responsible for the distribution of Newton products to intermediary clients in North America.
The role sits within the channel marketing team (part of the wider Newton marketing team), which includes a further two channel marketers and reports to the Head of Channel Marketing (London).
Develop, maintain and execute the NorthAmerica Strategic Marketing Plan (inclusive of activities for Institutional,Intermediary -- Dreyfus/BNYM IM -- and clients).
Develop, execute and report on marketingcampaigns for North America (across channels)
Act as a conduit for the Head of channel marketingand London-based marketing team in the US
Develop strong stakeholder relationships andwork effectively with other colleagues in Newton and BNY Mellon to achieveNorth American (and global where appropriate) marketing goals and strategy
Develop and execute on high-touch eventsthroughout the year (and across the US)
Work closely with the compliance team toensure a robust marketing/ compliance/ performance working framework and toensure that all materials are compliant
Develop creative and innovative solutions topromote the Newton brand and generate awareness in a cost and time-effectivemanner using the full marketing toolkit
Creatively leverage technology and variousmedia to further build Newton's brand in North America
Track and report marketing campaignperformance, reinforcing a test and learn approach to ensure ongoing refinement
Coordinate the production of communicationsmaterials including factsheets, newsletters, etc., for the NA marketplace
Ensure materials and thought leadership aredeveloped to appeal to an American audience, identifying opportunities forleverage from other markets or specific items tailor-made to the region
Maintain North America marketing budget
Maintain North American marketing and eventcalendar
Develop relationships with 3rdparty suppliers
Bachelor's degree or the equivalent combination of work experience required.
At least 5 years' experience in an institutionally focused channel marketing role within an asset management environment
In addition to a solid understanding and experience of the North American institutional landscape, a knowledge of the NA intermediary and wholesale market is also required
Proven success in developing and maintaining stakeholder relationships, including gaining buy-in to proposals
Experience of generating awareness for a similar business in its early growth stages would be advantageous
A self-starter with a willingness and determination to drive projects through
Knowledge of the US investment landscape, and hunger to develop a full understanding of Newton's distribution arrangements
Strong understanding of capital markets and investment management-related data
Willingness to travel between the UK and US
Team player with strong attention to detail
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.
Primary Location: United States-New York-New York Internal Jobcode: 09701 Job: Asset Management Organization: Newton-HR06148 Requisition Number: 1901024
Internal Number: 5584878
About BNY Mellon Investment Management
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