The creative marketing copywriter is responsible for telling the Northeastern University brand story—its value proposition, positioning, differentiators, and compelling student outcomes—across a wide range of tactical communications, including but not limited to print (advertising, direct mail, collateral, signage, etc.), digital (websites, microsites, email campaigns, banners, infographics), video, etc.
Your biggest challenge will be to bring this unique university to life in the hearts and minds of prospective students, at both the undergraduate and graduate levels, and demonstrate for them every reason why they should consider Northeastern, reach out and apply.
You will understand how to solve problems through creative concepting, and how a great concept is informed by a clear strategy. You also understand that brainstorming is a team sport, and everyone participates—designers, marketing managers, strategists, and academic partners; because the ultimate goal is to uncover the idea that best solves the problem at hand, and it doesn't matter who or where it comes from.
You are responsive to feedback, flexible to sudden shifts in strategy and tactics, and adaptable to working in a dynamic, stimulating, open concept work environment. Ideally, you will have experience working in either an external or in-house agency and have an online portfolio to view as part of your application.
It's helpful to have a basic understanding of direct marketing principles, including the mysterious marketing funnel—lead generation, lead nurture, and conversion strategies. Familiarity with SEO, testing, and optimizing content through analysis and other quantifiable measures is also a plus.
Bachelor's degree in communications or related discipline
4-6 years' experience in copywriting, content writing, or related functions including (not limited to) writer, communications specialist, and content marketing writer
Portfolio of previous work demonstrating integrated campaigns one-off projects across medias—print and digital
Demonstrated success in concepting and writing creative advertising and marketing deliverables
Ability to thrive in a highly collaborative, cross-functional team environment
Previous experience in an advertising agency or in-house creative department.
Ability to successfully work with vendors and agencies to produce results.
Strong problem solving skills.
Requisition Number: STFR005387
Internal Number: 60788
About Northeastern University
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.