The Minnesota Orchestra is the largest performing arts organization in the state and one of America’s top symphonic ensembles. Now in its second century, the Orchestra continues a tradition of world-renowned artistic excellence, adventurous programming, and a visionary commitment to building the orchestra of tomorrow, under the musical direction of Osmo Vänskä.
The Marketing Manager will plan, execute and evaluate tactics that successfully grow patron engagement and retention along with ticket revenues. The Marketing Manager is accountable for revenue goals by product/campaign and is expected to track sales on a daily basis. The successful candidate must be strategic, but also comfortable managing the details of marketing plans.
Plan, manage, implement and evaluate sales strategy and tactics for subscription and single ticket products/campaigns as assigned across all sales channels and advertising mediums.
Track single ticket sales on a daily basis, working with Director of Marketing to forecast sales and report on promotional efforts and sales tactics.
Write marketing plans, manage media buying and promotional partnerships, manage the production of direct mail, print, broadcast, outdoor and online advertising for products/campaigns as assigned.
Plan advertising and promotional strategy based on budgeted goals. Continuously monitors and adjusts advertising/promotional strategy as necessary to maximize ticket sales.
Work closely with Digital Marketing Specialist to create digital marketing plan (paid social, display and email marketing) for assigned products/campaigns.
Serve on cross-departmental CRM strategic working group, creating and executing tactics for segments as assigned to deepen patron loyalty and support patron retention.
Uses all research and tools available to gain a deep understanding of the orchestra’s audience.
Oversee and manage audience development and group sales initiatives, working in tandem with marketing coordinator and marketing assistant.
Bachelor's degree required, with a minimum of 3-5 years of arts marketing and advertising experience.
Proven expertise in creating integrated marketing/advertising plans that drive revenue and engagement.
Direct experience with a symphony orchestra and/or performing arts presenter preferred.
Working knowledge of classical music helpful, but not essential. Understanding of and experience with Tessitura is a plus.
Self-starter with a commitment to achieving sales goals
Excellent verbal and written communication skills as well as presentation abilities
Superb organizational skills and efficient time management
Ability to track and monitor marketing budgets
Thorough knowledge and understanding of advertising and marketing disciplines
Ability to work in a fast-paced, deadline-oriented work environment required
Knowledge of and experience in the symphony orchestra field and/or other performing arts fields
Ability to sit for extended periods of time;
Ability to speak and write English proficiently;
Ability to use computer hardware, including keyboard and mouse.
Please send cover letter, resume and salary requirements to:
The Minnesota Orchestra is committed to building a diverse and inclusive workplace. We welcome and encourage applicants from all racial, ethnic and religious backgrounds. The Minnesota Orchestra embraces its commitment to equal opportunity for all applicants, regardless of race, color, creed, gender, religion, age, marital or veteran’s status, national origin, disability, sexual orientation, or any other basis prohibited by local, state or federal law.
This position will remain open until filled and until a diverse and qualified pool of candidates is identified. Applicants from populations underrepresented in the arts are strongly encouraged to apply.
About Minnesota Orchestra
The Minnesota Orchestra is the largest performing arts organization in the state and one of America’s top symphonic ensembles. Now in its second century, the Orchestra continues a tradition of world-renowned artistic excellence, adventurous programming, and a visionary commitment to building the orchestra of tomorrow, under the musical direction of Osmo Vanska.