Marketing specialists is responsible for coordinating and supporting the development strategies and tactics for service line campaigns. These campaigns are intended to introduce a therapy, service or physician group, drive patient traffic or increase awareness and preference.
This individual will work alongside the marketing executive to coordinate with internal clients and align programs with business goals. They will coordinate implementation with agencies and/or internal teams and paid and owned channels including content creation, content curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, performance analysis and ROI. The marketing specialist will monitor service line budgets and assist the marketing executive in reporting on the performance of campaigns against goals.
Internal Number: 41796BR
About Inova Health System
Inova is a global leader in personalized health, which leverages precision medicine to predict, prevent and treat disease, enabling individuals to live longer, healthier lives. At Inova, we serve more than two million people each year from throughout the Washington, DC, metro area and beyond. Inova's mission is to improve the health of the diverse community it serves through excellence in patient care, education and research. At Inova, more than 16,000 employees demonstrate their commitment every day to providing the community with expert, world-class, compassionate patient care.