The Director of Communications and Marketing reports to the Executive Director of Development and External Relations (DER) in the College of Design. They lead strategic development and implementation of a comprehensive marketing and communications plan that supports the College vision to be the leading public, interdisciplinary design program. The Director needs to be collaborative, innovative, responsive to input, and dedicated to excellence in all print communications, digital communications, web communications, media and public relations. They develop, facilitate, and implement the brand strategy that strengthens the College, grows philanthropic support, and enhances the institution’s visibility and recognition. They manage production of all communications. The Director serves as the point of contact for outside media, University News Services, and departmental/unit faculty and staff for all communications. They practice the highest ethical standards, team spirit, and openness to critical conversations.
The Director creates the strategic communications plan for the College of Design and defines important goals and objectives. They establish set priorities, meet deadlines, analyze data and create reports to assess the effectiveness of their services. They must be proficient with software technology required to create materials such as magazines, newsletters, and marketing pieces that are distributed to broad audiences.
The Director is also the Chief Communications Officer for the Dean and creates presentations, designs of donor materials, and prepares annual report materials. The Dean relies on the Director to develop messages for both internal and external audiences.
• Excellent oral and written communication skills. • Experience developing a strategic communications plan that defines clear goals and objectives. • Excellent organizational skills, including demonstrated abilities to set priorities, meet deadlines and solve problems. • Ability to analyze data and create reports to assess effectiveness of marketing strategies. • Experience with Adobe software such as Illustrator, Photoshop, or InDesign. • Experience with presentation development using Microsoft PowerPoint and Excel. • Proficiency with branding and working within required guidelines. • Ability to manage and write for web, digital and print media, edit, proofread, provide constructive feedback to other writers, and adapt information to a variety of target audiences. • Strong design aesthetic, including the ability to originate concepts and communicate them through powerful images, text and design. • Experience managing staff and students and an ability to identify opportunities for growth and development, providing consistent feedback and performance management. • Experience managing large projects with multiple constituents and contributors. • Experience which demonstrates excellent interpersonal skills and ability to establish strong working relationships across campus and the community, including alumni and donors. • Demonstrated experience working effectively with upper-level management and/or university leadership. • Ability to work a flexible schedule, including occasional evenings and weekends.
Internal Number: 00104718
About NC State University
North Carolina State University (NC State) was founded in 1887 with the purpose of creating economic, societal and intellectual prosperity for the people of North Carolina. Today it is the largest university in North Carolina with more than 34,000 high-performing students, 8,000 preeminent faculty and staff and 205,000 alumni. NC State is known for its leadership in research, education and service and as a research extensive university, is recognized for its strengths in science, engineering and technology. The University ranks among the top public national universities and one of the best values in higher education. A top spot for job-seekers and educated professionals, Raleigh is nationally recognized as a leading urban center and consistently ranks as one of the best cities in America to live.