The Public Relations & Marketing Coordinator works under the direction of the Director of Communications, Marketing and Outreach to generate public awareness through marketing, media, public relations, advertising and other forms of promotion. This position requires an enthusiastic communications professional with a demonstrated ability to implement strategic use of current technologies, including: website, media databases, social media, photography and videography. The Public Relations & Marketing Coordinator will support the strategic goals of the State Library by assisting with the writing, editing and proofreading of articles and content for all NJSL publications, news releases and other content related to the communications program. The Public Relations & Marketing Coordinator will also develop and execute media pitches, manage media events, and develop targeted media lists and conduct media outreach as needed.
REQUIRED SKILLS, KNOWLEDGE, AND ABILITY:
The Public Relations & Marketing Coordinator must have a comprehensive knowledge of:
Website – regular updating of NJSL website using WordPress content management system.
Media Relations – writing press releases and media alerts; handling press inquiries and interviews; building and maintaining media contact lists using Cision database.
Social Media – ability to promote NJSL content via Twitter, Facebook, YouTube & Instagram.
Photography & Videography – coordinate documentation of State Library events as directed.
Responsible for maintaining the News and Press Room sections of the NJSL website.
Acts as the liaison between NJSL and its social media agency, ensuring that all social media content is accurate and timely.
Assists with the development and distribution of electronic newsletters and email blasts using Constant Contact.
Provides on-site event support, including coordinating exhibit booths, photography and videography.
Handles all purchase orders and billing procedures on behalf of the Office.
Responsible for building and maintaining current media contact lists.
Assists with drafting of press releases and media alerts.
Assists with handling press inquiries and coordinating media interviews with NJSL staff subject matter experts.
Must have the ability to:
Think strategically and creatively to assist with developing promotional campaigns and communications plans;
Handle multiple projects and changing priorities in a deadline sensitive environment;
Be able to work effectively with internal and external leaders, staff and administrators;
Be able to work independently, as well as a proven team member;
Knowledge of PR software to track media contact information, media monitoring and press clipping service; experience with Cision and BurrellesLuce preferred;
The ability to communicate ideas well both orally and in writing; must possess strong writing and editing skills;
Have knowledge of SEO best practices, Google Analytics Reporting, Word Press and e-mail marketing reporting;
EDUCATION AND EXPERIENCE:
Bachelor’s Degree from an accredited college or university with major course work in marketing, communications, or related field and minimum of 2 years of prior experience in marketing and communications.
How to Apply:
Resumes and applications for this position will only be accepted online through ADP Workforce Now at:
New Jersey State Library, an affiliate of Thomas Edison State University, is an Equal Opportunity/Affirmative Action Employer
About New Jersey State Library
Thomas Edison State College was established by the State of New Jersey and chartered by the New Jersey Board of Higher Education in 1972. The College was founded for the purpose of providing diverse and alternative methods of achieving a collegiate education of the highest quality for mature adults.