Under the direction of the Vice President of Advancement & Outreach, the Director of Marketing, Recruiting & New Student Experience has the overall responsibility for development, coordination, and implementation of marketing, recruitment and student entry strategies to achieve enrollment goals and to communicate the brand and identity of the College to its various constituencies. The Director shall be responsible for performing the primary functions associated with the following areas: marketing, recruiting, new student orientation, and planning and oversight for the One-Stop Shop/admissions staff. The Director shall also lead the development of first year experience programs and activities for new students to build sense of community and engagement.
To ensure long-term stability and growth, the person in this position will engage faculty, administrators, staff, alumni, and key constituents in the recruitment of new students and in communicating the mission and vision of Ridgewater College to alumni, academic and organizational partners and benefactors. The Director of Marketing, Recruiting & New Student Experience will have a comprehensive understanding of market segments as well as the College's programs and be able to accurately and persuasively represent and market the College and its academic programs to prospective students and others. The Director will be expected to work collaboratively with faculty, staff, administrators and students at Ridgewater to achieve the position responsibilities and with external stakeholders to enhance community engagement and relationships. The Director will be responsible for managing the area budgets and for overseeing information technology appropriate to the area activities.
Bachelor's degree in a related field or equivalent of three (3) years professional work experience in admissions, recruiting, marketing, business or a related field.
Demonstrated ability to develop strong collaborative working relationships
Dynamic leadership abilities and strong public relations skills.
Knowledge of strategic enrollment management and planning within higher education.
Functional knowledge of customer relationships management (CRM) software.
Excellent written, verbal and interpersonal communication skills, and organizational skills to effectively prioritize work duties and manage multiple tasks simultaneously.
Proficiency with computer spreadsheets, presentation software and project management software sufficient to complete duties and manage department workflow.
Demonstrated project management skills, including organization, delegation, collaboration and follow through
Knowledge of development and implementation of a creative marketing campaign
Ability to read and interpret data to inform decision-making.
Ability to prepare reports with the highest degree of accuracy.
Ability and willingness to travel (approximately 20% necessary)
Possess and maintain a valid Driver's License.
The applicant (the employee) should demonstrate a knowledge of and interest in diverse cultures and populations.
Experience in Higher Education or Minnesota State system, preferably at a community or technical college
Experience with a One Stop service model
Working knowledge of ISRS, Connect and/or Image Now
Vehicle Notice: NOTICE : In accordance with the Minnesota State Colleges & Universities (Minnesota State) Vehicle Fleet Safety Program, employees driving on college/university business who use a rental or state vehicle shall be required to conform to Minnesota State's vehicle use criteria and consent to a Motor Vehicle Records check. Institution: RIDGEWATER COLLEGE - WILLMAR CAMPUS Eeo Notice: Minnesota State Colleges and Universities is an Equal Opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status. All applicants must be able to lawfully accept employment in the United States at the time of employment. For TTY, call Minnesota Relay Service at 7-1-1- or 1-800-627-3529.
Internal Number: 18544
About RIDGEWATER COLLEGE - WILLMAR CAMPUS
Ridgewater College is a community and technical college that offers more than 100 educational programs in Transfer Education, transfer options, and technical education. Ridgewater College serves more than 5500 students on its campuses in the growing communities of Willmar and Hutchinson, Minnesota. Ridgewater College also offers some programs that are unique in the state of Minnesota and nationally. Small class sizes, up-to-date technology, and access to many student activities and organizations (including intercollegiate sports, choir, theater, and Student Senate) give students the opportunity to enjoy a positive college experience. Ridgewater College is proud of its scholarship foundation, and excellent graduation and job placement rates. As a partner in the region's business and industry, Ridgewater College strives to maintain a quality of education for tomorrow's workforce, and to keep pace with the needs of the community by offering Customized and Continuing Education courses. Ridgewater College is recognized as an educational leader that exemplifies innovation and excellence within a student-centered learning environment, and is dedicated to providing an accessible, affordable, and supportive setting for all students.