The Director, Membership and Marketing, reporting to the Vice President, Marketing and Communications, is responsible for reinforcing the League’s value proposition in order to retain and recruit members and to increase members’ use of – and the earned-income derived by – the League’s products and services, including, but not limited to, the League’s national Conference and other events presented by the League for members and non-members.
This position is responsible for membership revenue, and for meeting established monthly, quarterly, and annual goals for revenue, recruitment, retention, and engagement. It must ensure that that information needed to analyze member engagement with the League and the results of marketing efforts are clearly delineated and readily available. The Director, Membership and Marketing must work closely and collaboratively with the Vice President, Marketing and Communications and the Director, Member Services to manage all aspects of member retention, recruitment, and engagement for orchestras, individuals, and institutions, and be an effective agent of continuous improvement of member service and marketing ROI.
Establish and monitor annual revenue and participation goals for member orchestras and other members, e.g., universities, businesses, and individuals.
Develop effective marketing strategies to reinforce the League’s value proposition, continually improving member recruitment and retention and increasing use of the League’s products and services, including the National Conference, governance seminars, digital learning events, and more.
Write and oversee production and dissemination – in collaboration with the Vice President, Marketing and Communications and the Director, Media Relations and Communications – all membership materials, including, but not limited to, correspondence, renewal mailings, ads, and web pages as well as promotions, microsites, web pages, and apps for the Conference and other events and services (primarily income-earning events and services).
Work closely with the Director, Member Services on the acquisition, maintenance, and analysis of member and prospective member information relevant to the timely processing of membership applications, renewals, and expirations, and new member acquisition efforts, the promotion and use of the League 360 online community, the members’ jobs web site, the event registration platform, and the automated marketing communications platform.
Working with the Director of Member Services, identify information required to provide an understanding of member activities and ensure that they are being properly tracked within the database and that reports can be easily generated.
Using this information, devise strategies that will increase awareness and use of League products and activities.
Work with senior staff to determine target audiences for these products, establish goals to be reached, and monitor responses.
Work with departmental staff on strategies to segment potential audiences and devise specialized communications for those groups.
Provide support to member orchestra marketing managers, including conference calls and convenings.
Serve as liaison to member orchestra marketing managers on their needs for the Conference constituency meetings.
Staff the Earned Income Task Force of the League’s Board.
Work collaboratively with colleagues in all departments, especially with Constituent Liaisons on the development of member value proposition statements and strategies.
In collaboration with other colleagues, set pricing for League products and services.
Supervise the Manager of Digital Communications.
Other duties as assigned.
Please email resume, cover letter, and salary requirements to Celeste Wroblewski, Vice President, Marketing and Communications, at firstname.lastname@example.org. No calls please. Applications will be considered on a rolling basis.
BA and a minimum of five years of experience related to membership marketing, with experience in the marketing mix of product, price, place, and promotion, or the equivalent. The candidate should possess both a marketing mindset – including strong writing, sales, and market segmentation skills – and technical knowledge and skills. The candidate should have an awareness of broader trends affecting both orchestras and membership associations along with excellent interpersonal skills, i.e., the ability to interact professionally and persuasively on the phone, by email, and in person with all levels of members, staff, and the general public.
The candidate should possess a high comfort level with databases, online member communities and discussion groups, and Microsoft Excel, Word, and PowerPoint. Experience with Higher Logic, Real Magnet, and Fonteva or Salesforce is a plus. Interest in the arts and a knowledge of music are preferred. The candidate should be committed to advancing equity, diversity, and inclusion (EDI) in the orchestral field and to developing and executing marketing and membership strategies and tactics with an EDI lens. Other attributes preferred: analytical, goal oriented, organized, and detail oriented with a strong service mentality and work ethic.
About League of American Orchestras
The League of American Orchestras leads, supports, and champions America’s orchestras and the vitality of the music they perform. Its diverse membership of more than 2,000 organizations and individuals across North America runs the gamut from world-renowned orchestras to community groups, from summer festivals to student and youth ensembles, from conservatories to libraries, from businesses serving orchestras to individuals who love symphonic music. The only national organization dedicated solely to the orchestral experience, the League is a nexus of knowledge and innovation, advocacy, and leadership advancement. Its conferences and events, award-winning Symphony magazine, website, and other publications inform people around the world about orchestral activity and developments. Founded in 1942 and chartered by Congress in 1962, the League links a national network of thousands of instrumentalists, conductors, managers and administrators, board members, volunteers, and business partners.