The Marketing & Communications Strategist plays a vital role in the strategic growth plan of The National Museum of Toys and Miniatures (T/m). T/m is striving to reach new audiences to share the world's largest collection of fine-scale miniatures and the largest collection of antique toys on public display in the Midwest. Reopening in 2015 after a successful $10M capital campaign and a stellar renovation, the museum is poised for a new and exciting phase of development. T/m's mission is to educate, inspire, and delight adults and children through the museum's collection and preservation of toys and miniatures. The museum serves over 30,000 visitors annually, operates in a 33,000 square feet museum and cares for over 78,000 objects.
The Marketing & Communications Strategist is responsible for the creation and implementation of the museum's marketing plan. Reporting to the Senior Manager of Development, this position represents the museum as a first point of contact and has primary responsibility for cultivating and managing relationships with the media.
The ideal candidate would have experience in brand and marketing strategy development; a working knowledge of online and digital marketing; a solid understanding of marketing principles; an understanding of strategic communications; and strong ability to write and edit for radio, print and web. Superb skills in relationship management and project management are a must, along with demonstrated leadership, organizational skills, attention to detail and ability to meet deadlines.
The job requires someone who can:
Demonstrate strong people and management skills and the ability to work with a wide variety of internal and external partners and build positive relationships to ensure that each group is kept informed and involved in the implementation of marketing plans.
Demonstrate ability to develop creative ideas in multiple formats and quickly execute and manage content development in those areas to a high level of quality.
Create content for all platforms and departments.
Develop and manage annual advertising budget and plan; generate content, coordinate design, purchase ad space; includes special event and exhibition marketing.
Manage all organizational memberships.
Build media relationships
Pitch and write stories to local, regional, and national media
Write and distribute press releases
Build relationships with reporters, photographers, producers, and editors
Arrange and manage interview requests
Respond to media requests for information and photographs
Maintain list of press and media outlets
Update event calendars
Manage design and collateral
Coordinate graphic design for advertisements and collateral
Maintain all museum graphics and collateral
Manage business system and collateral stock, replace as needed
Manage all institutional printing needs
Maintain brochure rack, stock and distribution
Manage and update museum website, ensure SEO
Monitor, manage, maintain and enhance social media channels
Engage with public and respond to comments and questions on social media
Create museum email newsletters branded for different constituencies
Create content, publish, maintain and promote Facebook and T/m blog
Maintain budget responsibility for advertising, collateral and marketing.
Protect and adhere to the brand voice and integrity in all produced content.
Manage museum's phone system; answer and route calls of inquiry.
Ability to work evenings and weekends, on occasion.
Demonstrate superb judgment in meeting the goals identified by your direct supervisor.
Other duties as assigned.
Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.
Passionate, collaborative, highly creative, out of the box thinker, problem solver.
Demonstrated technical proficiency with all the major social media platforms, Microsoft Office, Creative Cloud Applications (InDesign, Illustrator, Photoshop, and Acrobat), and email marketing software (MailChimp, Constant Contact).
Graphic design experience.
Video editing software and html preferred.
Highly skilled in the use of WordPress.
Strong knowledge of Google Analytics.
Ability to perform independently, with minimal supervision, but also able to work effectively in teams.
Ability to manage multiple projects at once, prioritizes accordingly, meet deadlines and remain adaptable in a changing environment.
Ability to proactively identify communications and marketing opportunities and develop supporting creative.
Proven track record of producing high quality print, broadcast and digital media content.
Full Time/Part Time
Full-time, benefit eligible.
$16.92 - $17.40 per hour
Monday - Friday, with an occasional evening or Saturday/Sunday. 8 am - 5 pm.
Culture of flexibility is supported.
Applicants must combine all application materials (cover letter, resume, and list of three references with contact information) into one PDF or Microsoft Word document and upload as a resume attachment.
Limit document name to 50 characters. Maximum size limit is 11MB. Do not include special characters (e.g., /, &, %, etc.).
If you are experiencing technical problems, please call (855) 524-0002.
Equal Employment Opportunity
Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice Chancellor - Human Resources at 816-235-1621.
Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and functions of this job. If you believe you may have difficulty performing any of the duties or functions of this job, please contact the Office of Affirmative Action at (816) 235-1323.
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